Digital Planning Director

Omnicom Media Group UK (OMG); City of Westminster; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

A leading media agency in the UK is looking for a Digital Planning Director to oversee digital planning for multiple markets. This role involves collaborating with clients and activation teams to develop creative media strategies, focusing on biddable channels. The ideal candidate should possess extensive experience in digital media, demonstrating strong planning skills and innovative thinking. The agency promotes a hybrid working model with flexibility to support a healthy work-life balance.

Benefits

Hybrid working model

Flexible working hours

Collaborative environment

Qualifications

• Extensive experience in biddable channel planning within agencies, client teams, or ad tech specialists.
• Experience working in programmatic and social channels.
• Ability to plan holistically across multiple biddable channels.

Responsibilities

• Responsible for digital planning for 2-4 markets.
• Join client briefing sessions and develop innovative responses to briefs.
• Brief activation teams to develop tactical media plans.

Skills

Biddable channel planning

Programmatic & social expertise

Holistic planning across channels

Interpersonal skills

Creative thinking for innovative solutions

Passion for digital media

Job description

The Digital Planning Director will be responsible for 2-4 markets' digital planning. You will join client briefing sessions, work closely with the strategist and local planners, and develop outstanding, innovative responses to briefs. You will then brief activation teams, who will develop the tactical media plans (i.e. the Excel version) and see the plans come to life! You will also be central to the conversation with the local and regional clients, supporting their ambitions and learning agenda to maximise ad effectiveness through testing, innovation and best practice. The ideal candidate will have prior, hands‑on knowledge of biddable campaign execution and be a creative thinker, ready to apply that knowledge to strategic client challenges. You will also enjoy working with clients and bringing the latest and greatest digital thinking to the client's brand campaigns. As well as working on local market campaigns, you'll sit within the regional digital hub supporting the EMEA digital centre of excellence to develop best practice across the region.

Qualifications

• Extensive experience in biddable channel planning within agencies, client teams or ad tech specialists
• Experience working in programmatic & social
• An ability to plan holistically across multiple biddable channels
• A genuine passion for the digital media industry with a focus on biddable channels
• Strong interpersonal skills with the ability to manage and influence a variety of stakeholders
• A creative thinker who is motivated to explore and deliver on innovative solutions for clients
• Demonstrate passion and knowledge of the Programmatic & Ad Tech and/or Social channel

About PHD Media

Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly. Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors. Over the many years that have followed, we have continued to build on this defining ethic – with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation. Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in‑person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that's in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30. We encourage open conversations between our people and managers to help navigate high‑need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best – both in their careers and in their lives outside of work.