Digital Performance Marketing Lead

Signet Jewelers; Watford; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading international jewellery retailer is seeking a Digital Performance Marketing Lead to manage and execute performance marketing strategies. This role involves overseeing a multi-million-pound budget and driving growth across various digital channels. Candidates should have strong experience in performance marketing, particularly within retail or eCommerce, with proficiency in GA4 and excellent communication skills. The position offers hybrid working and competitive benefits.

Benefits

Competitive salary

Up to 30% discount on products

22 days holiday per year

Health and Wellbeing Scheme

Qualifications

• Proven track record in performance marketing within retail or eCommerce.
• Expertise across search, social, programmatic, and affiliates.
• Strong communication and presentation skills.

Responsibilities

• Own and execute the performance marketing strategy.
• Manage a £6m+ budget and campaign plans.
• Deliver performance reports for senior stakeholders.

Skills

PPC

Paid social

Agency management

Digital attribution

Excel

First-party data

Tools

GA4

Looker Studio

Power BI

Tableau

Job description

Digital Performance Marketing Lead

Join the world’s largest diamond retailer!

At Signet Jewelers, home to iconic brands including H. Samuel and Ernest Jones, we help people celebrate life and express love through jewellery. As we accelerate our digital evolution, we’re creating smarter, more connected journeys that meet our customers wherever they are.

We’re looking for a Digital Performance Marketing Lead to take ownership of acquisition and retention strategies that drive traffic, engagement, and sales across our UK brands. This is a 12-month fixed-term contract with real impact—overseeing a multi-million-pound budget, leading agency partnerships, and ensuring our digital channels deliver measurable growth and brand relevance.

This role is being offered as a 12 month fixed-term contract to cover maternity leave and will involve hybrid working from our Croxley Park office in Watford 2 days a week.

As the Digital Performance Marketing Lead, you’ll:

• Own and execute the performance marketing strategy across PPC, paid social, affiliates, display/programmatic, and emerging digital channels.
• Joint responsibility for a £6m+ budget, building detailed channel and campaign plans to maximise ROI.
• Act as the first point of contact for external agencies and tech partners, driving best practice and innovation.
• Use first-party data and advanced targeting to boost efficiency and relevance.
• Work closely with Trading, CRM, Analytics, Brand and Creative teams to deliver integrated, customer-first campaigns.
• Align paid media activity with CRM lifecycle journeys and personalisation.
• Establish a robust testing and optimisation framework—scaling learnings across channels.
• Explore and adopt AI-driven tools for smarter bidding, targeting, and creative.
• Deliver clear, integrated performance reports for senior stakeholders.
• Act as a thought leader on new platforms, retail media networks, and emerging technologies.

What we’re looking for

• A proven track record in performance marketing within retail, eCommerce, or agency (fashion/luxury/lifestyle experience a plus).
• Deep expertise across search, social, programmatic, affiliates, with success scaling new channels.
• Strong grasp of digital attribution, incrementality testing, and customer journey measurement.
• Proficiency in GA4 (essential); experience with Looker Studio, Power BI, or Tableau is an advantage.
• Experience leveraging first-party data and privacy-first strategies.
• Strong agency management skills—able to challenge, inspire, and deliver results.
• Excellent communication and presentation skills, with confidence influencing stakeholders.
• High numeracy and advanced Excel skills, with an analytical mindset.
• Ability to thrive in a fast-moving, weekly-trading retail environment.

We offer a fantastic job and more…

We are passionate about our profession, and together we can help you realise your full potential. Come and be part of Signet Jewelers and enjoy the following fantastic benefits:

• Competitive salary
• Generous discount of up to 30% off our fabulous products from day one.
• An annual enhanced discount to celebrate the day you joined our team.
• Retirement Savings plans which offer flexibility in the way you save for the future.
• Immediate Life Assurance from day one.
• A minimum of 22 days holiday per year which increases after a years’ service.
• Recognised qualifications, study support and structured career progression.
• Health and Wellbeing Scheme.
• Financial Wellbeing scheme.
• Give As You Earn scheme – An easy way to support causes close to your heart.
• Real Rewards - exclusive discounts on groceries, travel and leisure.

Be part of something special!

Signet is the name behind H. Samuel and Ernest Jones. Together, we have more than 270 stores in the UK and Republic of Ireland. But that’s not all, we are part of the world’s largest retailer of diamond jewellery with approximately 2,800 stores. Just imagine where your career could take you

Signet Jewelers (H. Samuel & Ernest Jones) is an equal opportunity employer committed to diversity and inclusion.

We welcome applications from all sections of the community and are proud to have achieved Disability Confident Committed status (Level 1). All employment is decided on the basis of qualifications, merit and business need.