Digital Media Manager - Consumer Health

Bayer AG; Reading; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global healthcare company is seeking a Digital Marketing Manager to maximize brand presence and optimize media strategies. This role involves developing media strategies, assessing performance, and collaborating with cross-functional teams to ensure effective marketing outreach. Ideal candidates should have experience in digital media campaigns and a results-oriented approach. Competitive compensation and flexible working arrangements are offered.

Benefits

Competitive compensation package

28 days annual leave plus bank holidays

Private Healthcare

Wellness programs

Qualifications

• Previous experience working with media, in an agency setting.
• Knowledgeable on key digital media channels, such as SEA, SEO, Programmatic.
• Proven track record in optimising digital and media campaigns.

Responsibilities

• Develop the media strategy in partnership with the Brand Team.
• Oversee and direct the implementation of the media strategy.
• Assess campaign performance and collaborate with partners.

Skills

Media strategy development

Digital media optimization

Cross-functional collaboration

Results-oriented mindset

Commercial acumen

Tools

Google Analytics

SEMrush

AdWords

Job description

Overview

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Bayer is an organisation where decisions are made together and where innovation cycles are in 90 days sprints. Our operating model (Dynamic Shared Ownership (we call it DSO) is a reimagined way of operating a multinational company which moves at speed and scale with the goal of delivering on our vision.

Being part of #TeamBayer means that you are part of our vision and of our future – delivering to our farmers, patients, and consumers.

“At Bayer, sustainability is ingrained in our mission ‘Health for all, hunger for none’, driving our commitment to healthcare and agricultural innovation. We prioritise reducing our environmental footprint, enhancing our social impact, and ensuring sustainable business practices. As part of our team, you\'ll have opportunities to contribute to various initiatives such as achieving climate neutrality across our facilities by 2030, to improving access to healthcare and nutrition to 100 million underserved people worldwide by 2030. Join us and be part of a culture that values innovation and empowers change, as we strive to shape a healthier, more sustainable, and inclusive world.”

Introduction to Bayer Consumer Health Division

Bayer Consumer Health is dedicated to enhancing the everyday health and well-being of individuals and families worldwide. As a leading global provider of self-care solutions, our division focuses on delivering innovative products that empower consumers to take charge of their health. We pride ourselves on a diverse portfolio of trusted brands that cater to a wide range of health needs, from pain relief and allergy management to digestive health and personal care.

Join us in our journey to improve health outcomes and enhance the quality of life for people around the globe!

Position overview

We are currently recruiting for a Digital Marketing Manager to join this team.

Position Overview:

We are seeking a talented and results-driven Digital Marketing Manager to join our dynamic team. The ideal candidate will be responsible for maximising our brand presence by delivering efficient media strategies. You will work closely with the Brand Team and media agency partners to optimise our marketing efforts, ensuring that we effectively reach and engage our target audience.

Major tasks

• Develop the media strategy in partnership with the Brand Team to address brand objectives and fulfil ‘jobs to be done’.
• Oversee and direct the implementation of the media strategy, ensuring consistency with all funnel objectives.
• Assess campaign performance and collaborate with media agency partners and the Brand Team to continuously refine and optimize performance.
• Administer the Media Marketing Stack, focusing on tools, platforms, and technology for planning, execution, and measurement.
• Lead the measurement framework, including both short- and long-term KPIs such as post-campaign analysis, marketing mix modelling, and assessing sales impact from media activities.
• Participate in discussions about global media and digital strategy, guidelines, and principles, and apply these collaboratively to develop effective plans.
• Enhance media and digital skills by mentoring the team and fostering a continuous learning experience.
• Harness AI to optimize media investments, ensuring transparency and governance in how AI-driven decisions relate spending to ROI and sales outcomes.
• Maintain strong data governance across media operations, using data responsibly for targeting, measurement, and optimization while upholding brand trust through compliance.

Position requirements

• Previous experience working with media, in an agency setting.
• Knowledgeable on key digital media channels, such as SEA, SEO, Programmatic, OLV, and Retail Media.
• Proven track record in optimising digital and media campaigns.
• Effective collaborator who can influence cross-functional teams.
• Results-oriented and comfortable with ambiguity.
• Experimental mindset with a strong commercial acumen, able to manage complex tasks.
• Experience in working in a consumer goods / health care environment

Your application

Be You at Bayer where you have the opportunity to be part of a culture influencing Health for all and Hunger for none.

To achieve our vision we see reward for all our employees as incredibly important, so here are some of the benefits you will receive as a Bayer employee.

What we offer

• Competitive compensation package consisting of an attractive base salary and annual bonus. Individual recognition awards can be granted in addition to company bonus.
• 28 days annual leave plus bank holidays
• Private Healthcare, generous pension scheme and Life Insurance
• Wellness programs and support
• State of the art offices
• International career possibilities
• Flexible and Hybrid working
• Help with home office equipment
• Support for professional growth in a wide range of learning and development opportunities
• We welcome and embrace diversity providing an inclusive working environment

The best possible work-life balance is of great importance to us, which is why we support flexible hybrid working model.

#LI-UK

#Hybrid

Bayer welcomes applications from all individuals, regardless of age, disability, gender identity/expression, family status, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We are committed to treating all applicants fairly and without discrimination. We continue to progressively embrace and adopt actions to advance our Diversity Equity & Inclusion (DE&I) commitments and aspirations, #ForBetter.

Bayer is committed to providing access and support for all individuals with disabilities and / or long term conditions - during the application process and beyond. Let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply please contact [e-mail] .

“At Bayer, sustainability is ingrained in our mission ‘Health for all, hunger for none’, driving our commitment to healthcare and agricultural innovation. We prioritise reducing our environmental footprint, enhancing our social impact, and ensuring sustainable business practices. As part of our team, you'll have opportunities to contribute to various initiatives such as achieving climate neutrality across our facilities by 2030, to improving access to healthcare and nutrition to 100 million underserved people worldwide by 2030. Join us and be part of a culture that values innovation and empowers change, as we strive to shape a healthier, more sustainable, and inclusive world.”

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