Digital Marketing Specialist

Cynet systems Inc; Irvine; On-site; GBP 60,000 - 80,000; Full time

Job summary

A digital marketing firm in Irvine seeks a Digital Marketing Specialist to oversee website management and support digital marketing campaigns. This role includes content migration, design creation in Figma, keyword research, and collaboration on SEM initiatives. Candidates should have a Bachelor's degree in a related field and experience in digital marketing, alongside skills in Figma and Adobe Creative Suite. The position requires on-site work 4 days a week and offers a pay range of $35 - $40 per hour.

Qualifications

• Experience in web design and digital marketing/content.
• Proficiency in Figma and Adobe Creative Suite.
• Basic HTML/CSS knowledge.

Responsibilities

• Migrate legacy web content to new site using approved Figma design systems.
• Create and update page layouts and design specifications.
• Conduct keyword research for SEO.
• Monitor and report on SEM campaigns.
• Assist in creating digital marketing materials.

Skills

Website management and content creation

SEO, SEM, and keyword research

Digital content creation for multiple channels

Strong analytical skills

Organizational and time management skills

Ability to work independently

Education

Bachelor’s degree in a related field

Tools

Figma

Adobe Creative Suite

HTML/CSS

Job description

Job Description

Pay Range: $35hr - $40hr

• The Digital Marketing Specialist will support website management, digital marketing campaigns, and project coordination.
• This role includes migrating legacy web content, creating page layouts and visual mockups in Figma, preparing design specifications, and ensuring adherence to accessibility standards.
• The specialist will also conduct keyword research, assist with SEM campaigns, create digital content, and coordinate web requests via Jira while maintaining timelines and communication with stakeholders.

Requirement/Must Have

• Experience in web design and digital marketing/content.
• Proficiency in Adobe Creative Suite, Figma, and other design/editing tools.
• Experience with web CMS and basic HTML/CSS knowledge.
• Understanding of SEO best practices and SEM campaigns.
• Ability to work on-site in Irvine, CA 4 days/week (local candidates only).
• Strong communication, collaboration, and organizational skills.

Experience

• 2–5 years of work experience in digital marketing.
• Experience in Medical Devices/Pharma, Technology, Manufacturing, or Industrial B2B industries preferred.

Responsibilities

• Migrate legacy web content to new site using approved Figma design systems.
• Create new and updated page layouts, visual mockups, and design specifications for web teams.
• Ensure designs meet accessibility standards and provide a consistent global user experience.
• Conduct keyword research to optimize digital content for SEO/GEO.
• Monitor and report on SEM campaigns, providing insights to marketing teams.
• Assist in creating digital content, including social media reels, banners, and other marketing materials.
• Open, track, and update web requests in Jira, ensuring proper documentation and timely follow-up.
• Perform other incidental duties as required.

Skills

• Website management and content creation.
• SEO, SEM, and keyword research.
• Digital content creation for multiple channels.
• Strong analytical, organizational, and time management skills.
• Ability to work independently and meet deadlines.

Qualification And Education

• Bachelor’s degree in a related field.
• Knowledge of Figma, Adobe Creative Suite, HTML/CSS, SEO, SEM, and digital marketing best practices.
• Experience tailoring designs for multiple digital channels and being a brand steward within a large organization.