Digital Marketing Operations Manager

Tes; Greater London; Hybrid; GBP 36,000 - 43,000; Full time

Job summary

A leading EdTech company is seeking a Digital Marketing Operations Manager to manage their marketing technology and lead strategic projects. The role involves optimizing the martech ecosystem and ensuring seamless data flow across various functions. With over 5 years of marketing operations experience and strong project management skills, the ideal candidate will provide essential support for website functionality and oversee critical migrations. This position offers a hybrid working model with benefits including 25 days of annual leave and life assurance.

Benefits

Annual leave rising to 30 days

State of the art offices

Free eye care cover

Life Assurance

Cycle to Work Scheme

Employee assistance programme

Quarterly social events

Access to learning and development opportunities

Qualifications

• 5+ years of experience in marketing operations or technology.
• Hands-on experience with marketing automation platforms.
• Proven ability to lead website migrations and integrations.

Responsibilities

• Own and manage the marketing tech stack.
• Ensure website functionality supports SEO and lead generation.
• Lead website migrations and integrations of acquired companies.

Skills

Analytical skills

Project management

Stakeholder communication

Tools

HubSpot

Salesforce

Google Tag Manager

GA4

Job description

Norfolk St, Sheffield City Centre, Sheffield S1 2JE, UK •

Job Title: Digital Marketing Operations Manager

Department: Marketing

Location: Sheffield or London

Working Pattern: Hybrid, includes 3 days each week in the office

Contract Type: Full time, permanent

Salary: Up to £43,000 per annum

At Tes we are on a mission topower schools and enable great teaching worldwide, by delivering EdTech solutions that give educators the tools to succeed.From safeguarding and compliance to staff and pupil management, our innovative and flexible software and services help teachers and school leaders worldwide to provide the best education to millions of children.

With more than 13 million educators in our community, combined with our working relationships with 25,000 schools in over 100 countries, we have been making a difference for over 100 years.

Role overview:

We’re looking for a Digital Marketing Operations Manager to own our marketing technology stack, website functionality, and key strategic projects that drive efficiency, scalability, and growth. Reporting into the Head of Digital Marketing, this role will be instrumental in ensuring our martech ecosystem is optimised, our website infrastructure meets our business needs, and that we successfully execute complex projects such as website migrations and integrating new company acquisitions into our marketing systems.

This is a high-impact role that requires a blend of technical expertise, project management skills, and strategic thinking. You will manage a Marketing Automation Specialist and work cross-functionally with the wider Digital Marketing team, Engineering, Product Marketing, and Sales Ops to ensure seamless data flow, automation, and system integrations.

Key Responsibilities:

Marketing Technology & Operations

• Own and manage the marketing tech stack, ensuring tools are effectively integrated and aligned with business needs.
• Work closely with Salesforce and Engineering teams to ensure new marketing automation, CRM, and lead routing processes function seamlessly.
• Oversee tracking, attribution, and analytics for campaign performance and reporting, in collaboration with the Data and Insights team.
• Identify, evaluate, and implement new martech solutions to enhance marketing efficiency and performance.

Website & CMS Management

• Own the functionality of the marketing website, ensuring it supports SEO, lead generation, and conversion rate optimisation (CRO).
• Act as the primary liaison with Engineering to ensure our CMS meets marketing needs and is properly maintained.
• Manage third‑party integrations, tracking, and performance optimisations for the website.

Strategic Projects & Growth Initiatives

• Lead website migrations, re‑platforming projects, and consolidation efforts when integrating newly acquired companies.
• Work with Business Change to ensure smooth data and process integration when onboarding new businesses into the marketing stack.
• Drive cross‑functional initiatives to improve marketing automation, data flow, and system scalability.
• Develop and maintain documentation and best practices for marketing operations processes.

What will you need to succeed?

Experience:

• 5+ years of experience in marketing operations, marketing technology, or related roles.
• Hands‑on experience with marketing automation platforms (e.g. HubSpot, Marketo, Pardot, Dotdigital) and CRM (Salesforce preferred).
• Experience working with engineering teams to scope, implement, and maintain marketing technology.
• Proven ability to lead website migrations, integrations, and martech implementations.
• Experience in B2B SAAS and education an advantage

Knowledge:

• Strong understanding of website functionality, CMS platforms (ideally including Drupal, but not essential) and website tracking (Google Tag Manager, GA4).
• Strong understanding of marketing automation platforms and CRM (ideally Hubspot and Salesforce).
• Knowledge of lead scoring, nurture flows, and campaign automation.
• Familiarity with CDPs, API integrations, and data warehousing.
• Understanding of SEO, CRO, and web analytics best practices.

Skills:

• Strong analytical skills – comfortable working with data, attribution models, and performance reporting.
• Excellent project management and stakeholder communication skills.

What do you get in return?

• 25 days annual leave rising to 30
• State of the art offices
• Access to a range of benefits via My Benefits World
• Free eye care cover
• Life Assurance
• Cycle to Work Scheme
• EAP (Employee assistance programme)
• Quarterly Tes Socials
• Access to an extensive Learning and Development menu

Who are Tes?

Tes is a global Edtech leader, on a mission to empower schools and educators to deliver impactful, inspiring learning experiences worldwide. We understand the unique challenges faced by schools, and our ecosystem is specifically designed to address these needs head‑on.

Our intuitive technology streamlines complex tasks, enhances learning experiences, and alleviates the administrative burdens that often overwhelm schools.

By working closely with schools, we provide up‑to‑date resources, expert guidance, and a technology ecosystem dedicated to innovation and excellence in education. Whether simplifying administrative workflows, creating dynamic classrooms, or advancing professional development, Tes is the trusted partner for schools worldwide.

Join the hundreds of schools already benefiting from the Tes ecosystem. Together, we empower educators to achieve more, ensuring every student thrives in a supportive, well‑managed learning environment.

With Tes, excellence in education is not just a goal – it’s a sustainable and rewarding reality. For more information about Tes, our products, and our team, visit: www.tes.com .

Norfolk St, Sheffield City Centre, Sheffield S1 2JE, UK,