Digital Marketing Manager - Fashion - Up to £60k (3 days in the office/ 2 days home)

Blu Digital; England; On-site; GBP 45,000 - 65,000; Full time

Job summary

A luxury fashion brand in the United Kingdom is seeking a Digital Marketing Manager to lead in-house digital strategy. The ideal candidate will drive performance across CRM, paid media, content, social, and affiliate channels, with strong expertise in Klaviyo, Meta, and Google Ads. This role requires a hands-on, data-driven approach to enhance brand presence and customer engagement. Candidates should have proven experience in luxury fashion or premium retail and the ability to work collaboratively in a dynamic environment.

Qualifications

• Proven experience in digital marketing within luxury fashion or premium retail.
• Strong expertise in Klaviyo and hands-on experience with Meta and Google Ads.
• Confidence in managing content workflows and analysis of customer behavior.

Responsibilities

• Lead all digital activity in-house for a luxury brand.
• Build and execute a cohesive digital strategy enhancing brand presence.
• Manage high-performing Klaviyo automations and oversee paid media activity.
• Collaborate with content creators to deliver on-brand assets.
• Support social and affiliate activity and manage annual media budget.

Skills

Digital marketing

Klaviyo

Meta Ads

Google Ads

Data analysis

Content management

Job description

Are you looking for your next step in digital marketing? Ready to take ownership of multi-channel strategy and shape the digital growth of an exciting luxury brand?

A fast-growing fashion house is seeking a Digital Marketing Manager to lead all digital activity in-house. This is a fantastic opportunity for a hands‑on, data‑driven marketer to drive performance across CRM, paid media, content, social, and affiliate channels during a pivotal stage of growth.

You’ll be responsible for building and executing a cohesive digital strategy that enhances brand presence, boosts customer engagement, and drives commercial results. Day‑to‑day, you’ll manage high‑performing Klaviyo automations, oversee paid activity across Meta and Google, collaborate with content creators to deliver on‑brand assets, and bring together campaigns that deliver real impact. You’ll also support social and affiliate activity, guide creative direction, and manage an annual media budget of around £500k. Working closely with internal stakeholders, you’ll build dashboards, analyse customer behaviour, and continuously optimise performance across all touchpoints.

This role offers the autonomy to shape digital operations, streamline previously outsourced functions, and play a key part in the brand’s next phase of expansion. The ideal candidate will have proven experience in digital marketing within luxury fashion, premium retail, or a fast‑paced DTC environment. Strong Klaviyo expertise, hands‑on Meta and Google Ads experience, and confidence working with content workflows are essential. You’ll bring an analytical mindset, a collaborative approach, and the ability to thrive in a lean, entrepreneurial setting.