Digital Marketing Manager - 12 Month FTC

Together Limited; City of Westminster; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading social change broadcaster in the UK seeks a Digital Marketing Specialist to oversee CRM, website CMS, integrations, and digital campaigns. The role requires hands-on expertise in Salesforce, website management, and analytics. You will be responsible for ensuring campaigns are technically sound and insight-led. The position offers the opportunity to work on impactful projects with a focus on social change within a collaborative environment.

Benefits

Inclusive workplace

Opportunities for social impact

Qualifications

• Proven experience in digital marketing or marketing operations.
• Strong hands-on experience using Salesforce.
• Solid experience managing a CMS-driven website.
• Experience with system integrations.
• Strong understanding of analytics and reporting.
• Ability to manage multiple projects confidently.

Responsibilities

• Own the day-to-day use of Salesforce for marketing activity.
• Lead the marketing delivery of the new website launch.
• Manage integrations between Salesforce and third-party tools.
• Plan and optimize Google Ads campaigns.
• Own digital performance reporting across campaigns.

Skills

Salesforce expertise

CMS management

Analytics and reporting

Digital marketing operations

Project management

Tools

Google Ads

Microsoft grants

Job description

You will be responsible for the reliable delivery of our CRM, website CMS, integrations, paid digital activity, and analytics, ensuring campaigns are technically sound, accessible, and insight‑led. This is a hands‑on, specialist delivery role; it does not include line management.

Responsibilities

• CRM & marketing automation (Salesforce)
  • Own the day‑to‑day use of Salesforce for marketing activity
  • Build, test, and maintain automated journeys for large‑scale campaigns
  • Manage segmentation, data hygiene, and consent
  • Support email deliverability and performance optimisation
  • Troubleshoot issues and liaise with external partners where required
• Website & CMS management
  • Lead the marketing delivery of Together TV's new website launch
  • Manage CMS structures, templates, and publishing workflows
  • Coordinate content migration and quality assurance
  • Ensure accessibility, usability, and SEO best practice
  • Act as the main marketing contact for developers and suppliers
• Integrations & third‑party tools
  • Manage integrations between Salesforce, the CMS, analytics platforms, Google Ads, and other third‑party tools
  • Document system processes and dependencies
  • Identify and resolve risks proactively
  • Ensure systems work together effectively to support campaigns and reporting
• Paid digital activity (Google Ads)
  • Restart and manage Together TV's Google Ads and Microsoft grants accounts
  • Plan, implement, and optimise grant‑funded campaigns aligned with organisational priorities
  • Ensure compliance with Google Ad Grant requirements
  • Monitor performance and adjust activity to maximise reach and impact
  • Integrate paid activity with CRM journeys and website performance reporting
• Analytics, insight & reporting
  • Own digital performance reporting across website, email, paid activity, and campaigns
  • Maintain tracking, tagging, and dashboards
  • Translate data into clear insights and practical recommendations
  • Support campaign evaluation and board‑level reporting
• Campaign delivery support
  • Work closely with campaign and content colleagues to ensure technical delivery supports creative ambition
  • Support the build and delivery of digital assets for major initiatives, including the Sunflower Challenge and the Diverse Film Fund
  • Ensure campaign landing pages and digital journeys are scalable, accessible, and reliable
• Governance & best practice
  • Maintain documentation for systems, processes, and workflows
  • Ensure GDPR and data protection compliance across digital activity
  • Promote continuous improvement and digital best practice within the marketing team

Qualifications

• Proven experience in a digital marketing or marketing operations role
• Strong hands‑on experience using Salesforce for marketing and automation
• Solid experience managing a CMS‑driven website
• Experience working with system integrations and external suppliers
• Strong understanding of analytics, tracking, and reporting
• Ability to manage multiple projects and priorities confidently
• Comfortable working independently within a small team

Desirable

• Experience managing Google Ads, including grant‑funded accounts
• Experience delivering or supporting large‑scale participation campaigns
• Experience working in media, charity, or purpose‑led organisations
• Familiarity with digital accessibility standards (WCAG)
• Experience with email deliverability and data hygiene
• Experience creating clear documentation and process guides

Personal attributes

• Calm and methodical under pressure
• Detail‑oriented and systematic
• Collaborative and supportive
• Able to translate technical detail for non‑technical colleagues
• Motivated by social impact and purpose‑led work

Together TV is entering a period of significant digital transformation and delivery, including a new website launch and upcoming engagement campaigns. Together TV is the social change broadcaster reaching audiences across the UK. You will work on meaningful campaigns that aim to make a positive difference, within a small, supportive team that values clarity, collaboration, and delivery.

Inclusivity at Together TV: Together TV is an equal opportunities employer. We welcome you for who you are. Your background, identity, appearance, life experience, or the path you've taken to your career should never be a barrier. We believe difference strengthens our work. Diverse perspectives and lived experiences help us reach wider audiences and create meaningful social change. We are committed to making our recruitment process accessible. If you are a person with disabilities or need reasonable adjustments at any stage of the application or interview process, please let us know. We want you to be able to show your skills and experience in a way that works for you.