Digital Marketing Manager

Aspria Holding BV; Wimbledon; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading luxury health and wellbeing club seeks a Digital Marketing Manager responsible for enhancing their digital acquisition and retention strategy. This role demands a data-driven marketer with experience in digital performance marketing, particularly in premium sectors. Key responsibilities include leading performance campaigns, developing KPIs, and collaborating with various teams to boost member engagement. The position offers a competitive salary and a hybrid work model (3 days in the office, 2 at home).

Benefits

Competitive salary

Access to health and wellbeing facilities

Collaborative work environment

Qualifications

• Proven track record in digital performance marketing, ideally within premium/luxury sectors.
• Experience managing marketing budgets and delivering measurable ROI.
• Entrepreneurial mindset with a passion for health and wellbeing.

Responsibilities

• Lead planning, execution, and optimisation of digital performance campaigns.
• Develop KPIs and reporting frameworks to measure campaign success.
• Partner with marketing teams to align digital activities with engagement goals.

Skills

Digital performance marketing experience

Google Ads expertise

Meta Ads Manager expertise

Advanced analytical skills

Stakeholder management skills

Communication and presentation skills

Spoken/written expertise in German, Italian, or French

Tools

Google Analytics

Tag Manager

Data visualisation tools (e.g. Looker Studio, Power BI)

Job description

Role Overview

The Digital Marketing Manager will be responsible for leading Aspria’s digital acquisition and retention strategy, ensuring measurable impact on membership growth, usage, and retention. This role requires a data-driven marketer who thrives on optimising campaigns, analysing performance, and delivering digital excellence aligned with Aspria’s strategic business goals.

Whilst our head office is based in Wimbledon, London - we are open to receiving applications from candidates who live closer to one our Aspria clubs based in either: Milan, Rome, Berlin, Brussels or Hamburg,

Key Responsibilities

Digital Strategy & Execution

• Lead the planning, execution, and optimisation of digital performance campaigns across paid search, social, display, retargeting, and affiliate channels.
• Work closely with the Brand & Content team to ensure campaigns reflect Aspria’s premium positioning and member-first approach.
• Drive digital lead generation and nurture funnels, ensuring a seamless journey from awareness to conversion.

Performance Analysis & Optimisation

• Develop KPIs and reporting frameworks to measure campaign success and ROI across all digital channels.
• Analyse performance data, uncover insights, and implement continuous optimisation strategies to increase efficiency and conversion rates.
• Conduct regular competitor and market analysis to benchmark performance and identify opportunities.

Collaboration & Stakeholder Management

• Partner with central and local marketing teams to align digital activity with campaigns, member engagement, and retention goals.
• Work closely with Sales, CRM, and Operations teams to ensure campaigns support commercial targets and deliver high-quality leads.
• Manage relationship with media agencies

Innovation & Digital Enablement

• Stay ahead of digital trends, tools, and innovations to keep Aspria at the forefront of digital performance marketing.
• Champion a culture of test-and-learn, experimentation, and data-driven decision-making.
• Support the broader business in digital transformation and enablement, ensuring systems and processes are aligned for measurable growth.

Skills & Experience

• Proven track record in digital performance marketing, ideally within premium/luxury, hospitality, lifestyle, or wellbeing sectors.
• Strong expertise in Google Ads & Meta Ads Manager.
• Advanced analytical skills with hands‑on experience in Google Analytics, Tag Manager, and data visualisation tools (e.g. Looker Studio, Power BI).
• Experience managing marketing budgets and delivering measurable ROI.
• Strong stakeholder management and agency/vendor relationship skills.
• Excellent communication and presentation abilities; able to distil complex data into actionable insights.
• Good spoken/written expertise in either German, Italian or French - not essential, but desirable.
• Entrepreneurial mindset with a passion for health, wellbeing, and delivering exceptional member experiences.

What We Offer

• Opportunity to play a pivotal role in shaping the digital future of Europe’s leading luxury health and wellbeing clubs.
• A collaborative and supportive work environment that values innovation, accountability, and member-first thinking.
• Competitive salary and benefits package.
• Access to world‑class health, fitness, and wellbeing facilities.
• Hybrid working - 3 days in the office, 2 at home.