Digital Marketing Manager

Shepherd Neame; Weymouth; On-site; GBP 45,000 - 60,000; Full time

Job summary

A historic independent brewer in the UK is seeking a Digital Marketing Manager to lead their digital transformation efforts. The ideal candidate will drive strategy across various digital touchpoints, optimizing customer experiences. Applicants should have a strong background in digital strategy and technical skills, including front-end development and SEO best practices. This full-time role offers an attractive benefits package and a focus on creativity and innovation.

Benefits

25 days holiday (+ bank holidays)

Healthcare options after 6 months

Generous company pension plan

Mental health support

Discount on food and drink at pubs

Qualifications

• Proven experience in leading digital strategy.
• Strong technical knowledge for troubleshooting and editing.
• Understanding of GDPR and digital compliance.

Responsibilities

• Develop and lead a digital marketing strategy.
• Collaborate with teams to implement a unified approach.
• Oversee content management across digital platforms.

Skills

Digital strategy leadership

Technical knowledge in HTML, CSS, JavaScript

Experience in website development and design

SEO best practices

Project management

Strong communication skills

Creative mindset

Education

Degree or Diploma in Web Development, IT, Digital Media or Marketing

Tools

CMS Management

Website analytics tools

Design tools like Canva

Job description

Overview

Are you a digital expert who loves storytelling and crafting unforgettable customer experiences? Do you thrive at the intersection of creativity and technology? We are looking for a Digital Marketing Manager to lead our digital transformation and bring our brand to life across every screen and channel.

From websites and e-commerce to social media and email, you will be the driving force behind a seamless, unified digital journey, connecting our pubs, products, and people with our customers in fresh, exciting ways. Blending heritage with innovation and turning data into action, this role offers you a unique opportunity to make a lasting impact on how customers experience our brand in the digital space.

In this role, you will be both a strategist and storyteller. You will translate insights into action, lead with creativity, and deliver standout moments across every digital touchpoint. You will work across teams, platforms, and partners to shape how customers experience Shepherd Neame in the digital world and help us raise the bar for what’s possible.

What’s in it for you

• 25 days holiday (+ bank holidays)
• A range of healthcare options are available after 6 months
• Annual flu jab
• Access to flexible pay and financial wellbeing resources, including being able to apply for a loan after 6 months with Stream
• Generous company pension plan
• Death in service of 3x your salary, if you join the company pension scheme
• Enhanced maternity, paternity, adoption and sick pay
• Mental health and wellbeing support for all, including our own Mental Health First Aiders
• 25% discount on food and drink at Shepherd Neame Managed Houses
• 25% discount on overnight Managed House Hotel bookings
• Up to 40% discount on own-brand beer and cider purchased from the Visitor Centre Shop at Faversham
• Instant access to discounts with high street retailers, supermarkets and more!
• Birthday Club exclusive offers and discounts
• The drinks are on us during monthly get-togethers for team members in our Visitor Centre, along with our Summer and Christmas parties
• The opportunity to develop & move within the Support Office, Brewery & our pubs
• Join our reward and recognition platform, Sheps Hut
• Benefit from the support offered by the Licensed Trade Charity to those working in the brewing industry
• Receive one additional day of paid leave per year to volunteer for a charity of your choice
• Working Hours: Full-time, 37.5 hours per week. 08:30 - 17:00, Monday to Friday with 1 hour lunch (unpaid)

Duties and Responsibilities

Reporting to the Director of Marketing and Communications, you will:

• Develop and lead a digital marketing strategy and implementation plan to support Shepherd Neame’s business priorities, working closely with the Director of IT to align digital strategies
• Liaise with cross-functional teams to implement and deliver a unified approach across all digital platforms with clear accountability for budgets and services
• Collaborate cross-functionally with teams across the business and external agencies to build dashboards and define KPIs that track digital performance across platforms, using insights to inform and optimise strategy
• Oversee content management across all digital platforms
• Develop a multi-channel, e-commerce, and unified commerce roadmap to support business growth and customer experience
• In collaboration with the marketing team, coordinate email marketing and social media activity, ensuring consistent messaging and active community engagement
• Partner with cross-functional teams to implement and align digital tools that support business operations, including systems for bookings, menus, feedback, and ordering
• Support pub teams with the adoption of digital tools, providing training and guidance to ensure effective use
• Work alongside the IT team to ensure all digital platforms meet GDPR, data protection, and digital compliance standards
• Lead, mentor, and develop members of the Digital team, fostering a culture of innovation, collaboration, and continuous improvement
• Monitor emerging trends, technologies, and best practices, providing regular insights and recommendations to enhance digital strategy

The Ideal Candidate

• Degree or Diploma in Web Development, IT, Digital Media or Marketing
• Proven experience in leading digital strategy
• Strong technical knowledge, including: Front-end coding (HTML, CSS, JavaScript) for editing and troubleshooting; CMS management, web hosting & domain configuration; and SEO best practices and website analytics tools
• Demonstrable experience in website development and design
• Proficiency in basic design tools such as Canva
• Understanding of data capture, GDPR requirements and digital compliance regulations
• Proven project management skills with the ability to manage budgets, coordinate multiple stakeholders and deliver timely results
• A creative mindset with demonstrable experience leading end-to-end creative briefs
• Strong influencing skills and stakeholder engagement skills, with the ability to drive impact across all levels of the business
• Excellent communication skills – written, creative and verbal
• Highly resilient and able to maintain focus and positivity in a fast-paced environment
• Meticulous attention to detail in all aspects of information sharing and communication
• A proactive self-starter with a curious, creative mindset and a drive for continuous innovation
• Enthusiastic and passionate for pubs and beer with a keen interest in emerging trends and industry best practices
• Full clean UK driving licence

Who are we?

Britain’s oldest brewer, Shepherd Neame, has been based in the market town of Faversham, Kent for over 300 years. An independent family business, we boast an award-winning visitor centre and more than 300 pubs and hotels throughout London and the South East, from the historic heart of the City to the Kent coastline. We employ around 1,500 team members across our pub estate and more than 270 at our Brewery and Support Office.

Diversity, equality, and inclusion matter to Shepherd Neame. If you think you would be suited this role we would welcome your application regardless of age, disability status, ethnicity, gender, religion or sexual orientation. We strive to provide an inclusive and supportive working environment where all employees feel respected and supported in fulfilling their potential.