Digital Marketing Manager

Commercial Recruitment; South Kesteven; On-site; GBP 60,000 - 80,000; Full time

Job summary

A recruitment agency in the UK is seeking a talented Digital Marketing Manager specializing in email and social media. The role involves planning and executing marketing campaigns, utilizing data to optimize performance, and collaborating with various teams. The ideal candidate should have proven experience in digital marketing, strong analytical skills, and a creative flair to engage audiences effectively. This position is negotiable in terms of salary and follows a Monday to Friday work schedule.

Qualifications

• Proven experience in digital marketing, specifically in email and social media marketing.
• Strong analytical mindset with the ability to interpret marketing data.
• Creative flair to craft engaging campaigns.

Responsibilities

• Plan, create, and execute creative email marketing campaigns.
• Develop and manage social media marketing efforts.
• Use data analytics to track performance and refine campaigns.
• Segment audiences and tailor messaging for optimization.
• Collaborate across teams to ensure messaging consistency.
• Stay updated with trends and best practices in digital marketing.

Skills

Digital marketing

Email marketing

Social media marketing

Analytical mindset

Creativity

Job description

Digital Marketing Manager

Location: Bourne

Salary: Negotiable

Hours: Monday - Friday

Digital Marketing Manager

We're looking for a talented Digital Marketing Manager specialising in email and social media marketing. You will lead the creation, execution, and optimisation of campaigns across both channels, from creative concept to performance analysis. Your goal: reach the right audience with the right message, drive engagement, and deliver measurable results.

You will be the strategic link between creative ideas and data-driven execution: crafting compelling campaigns that inspire and entertain, analysing performance, refining targeting, and ensuring each marketing effort aligns with our overall brand objectives.

Key responsibilities

• Plan, create and execute creative email marketing campaigns from regular newsletters to automated customer journeys.
• Develop and manage social media marketing using both organic and paid posts on platforms relevant to the brands, mainly Meta.
• Use data and analytics tools to track campaign performance, generate reports, draw insights, and refine campaigns accordingly.
• Segment audiences and tailor messaging to different customer groups to optimise relevance and impact.
• Collaborate across teams (design, content, sales) to ensure consistency in messaging and brand identity across channels.
• Stay up to date with social media trends, email marketing best practices, and emerging digital marketing tools/technologies.

Required skills & qualifications

• Proven experience in digital marketing, specifically email marketing and social media marketing.
• Strong analytical mindset with the ability to interpret marketing data and draw actionable insights.
• Creative flair! Be able to craft both email and social media campaigns to inspire and entertain audiences.
• Comfortable using digital-marketing tools/platforms.