Digital Marketing Manager

Forward Role; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A charity-sector organization in Manchester City Centre is looking for a Digital Marketing Manager to lead digital growth and performance marketing efforts. The ideal candidate will have a strong background in performance marketing and proven experience managing paid campaigns on platforms such as Meta, Google, TikTok, and LinkedIn. Responsibilities include optimizing campaigns, analyzing data for improvements, and supporting email marketing strategies. Great benefits include 23 days of holiday, gym membership, and life assurance.

Benefits

23 Days holiday plus BH

Gym membership

Life assurance

Qualifications

• Strong performance marketing background required.
• Proven experience in running paid campaigns on various platforms.
• Comfortable analyzing website analytics and conversion data.

Responsibilities

• Manage and optimize paid advertising across various platforms.
• Be hands-on with campaign setup and performance tracking.
• Use data to enhance campaign effectiveness.

Skills

Performance marketing expertise

Experience with Meta advertising

Experience with Google advertising

Experience with TikTok advertising

Experience with LinkedIn advertising

Data-driven decision making

Email marketing strategy

Job description

Location : Manchester City Centre - Hybrid (1-2 days per week in office)

Are you a hands-on Digital Marketing Manager with strong performance marketing expertise and a passion for making a difference?

This Manchester City Centre–based charity-sector organisation is looking for a driven marketer to take ownership of digital growth and lead performance marketing activity. This role is ideal for someone who enjoys being hands on with campaigns and wants their work to contribute to meaningful social impact.

Key Responsibilities

• Managing and optimising paid advertising across Meta, Google, TikTok and LinkedIn
• Being highly hands on with campaign setup, optimisation and performance tracking
• Using data to improve campaign effectiveness and return on investment
• Monitoring website performance metrics and identifying opportunities to improve conversions
• Working on email marketing strategy, including automation and audience journeys
• Supporting wider digital activity such as content and organic visibility

What we're looking for

• Strong performance marketing background
• Proven experience running paid social and PPC campaigns directly
• Confidence working with platforms including Meta, Google, TikTok and LinkedIn
• Comfortable working with website analytics and conversion data
• A practical, proactive approach and willingness to “roll sleeves up”
• An interest in or motivation to work within the charity sector

With this role in the charity sector, you'll find some great benefits, 23 Days holiday plus BH, Gym membership, life assurance, plus many more.