Digital Marketing Manager

Business in the Community; Greater London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading organization in responsible business in Greater London seeks a Digital Marketing Manager to drive digital initiatives and enhance user experience on its website. The role includes managing digital marketing campaigns, optimizing web performance, and leading analytics efforts with tools like GA4 and WordPress. Expertise in SEO, web management, and project coordination is essential. This position emphasizes an inclusive workplace, committed to diversity and sustainability.

Qualifications

• 5+ years experience in digital marketing and website management.
• Proficient in using analytics tools for actionable insights.
• Experience in WordPress, SEO and CRO best practices.

Responsibilities

• Deliver digital and website projects enhancing UX, SEO, and performance.
• Manage and optimize our WordPress website and plugins.
• Lead analytics and reporting on traffic and engagement.
• Implement SEO strategies and ensure compliance with standards.
• Act as digital lead for major campaigns and cross-team projects.

Skills

Digital marketing and website management experience

Analytics tools proficiency

WordPress expertise

SEO and CRO knowledge

Project management skills

Tools

GA4

GTM

Hotjar

Search Console

Job description

About Business in the Community (BITC)

Business in the Community (BITC) champions responsible business as essential for long‑term economic growth and resilience. We convene, campaign and consult with business to tackle society’s most pressing challenges–from climate change and place‑based regeneration to inequality, workplace wellbeing, and inclusive growth.

BITC empowers its members to :

• Lead responsibly by embedding purpose and sustainability into strategy.
• Collaborate across sectors to drive systemic change.
• Act locally and nationally to support communities and unlock opportunity.

Founded by His Majesty King Charles III in 1982, BITC has over four decades of experience engaging business and delivering measurable impact through evidence‑based interventions. As a trusted partner to business and government, we convene leadership, influence policy, and accelerate action, helping shape a future‑ready economy that works for everyone.

Today, over 600+ member companies across the UK work with us to drive responsible business forward.

About the Role

We are seeking a knowledgeable and motivated Digital Marketing Manager to support the development and delivery of digital marketing initiatives, with a strong focus on web development, analytics, user experience, and performance optimisation.

Working closely with colleagues across Marketing, Content, and external partners, you will ensure BITC’s digital channels are high‑performing, accessible, data‑driven, and aligned with organisational priorities. This role is central to maintaining, innovating, and expanding our website as a key channel for member engagement and public awareness.

Key Responsibilities

• Deliver digital and website projects that enhance UX, SEO and performance.
• Manage and optimise our WordPress website, CMS, plugins, security and mobile performance.
• Lead analytics and reporting (GA4, GTM, Hotjar, Search Console).
• Provide clear insights on traffic, engagement, and conversion.
• Implement SEO strategy and support teams with best practice.
• Explore AI tools to strengthen efficiency and personalisation.
• Support digital content, email campaigns, and asset creation.
• Ensure GDPR, accessibility (WCAG 2.2 AA+), and digital governance compliance.
• Act as digital lead for major campaigns and cross‑team projects.

About you

• Strong digital marketing and website management experience.
• Confident using analytics tools and turning insights into action.
• WordPress, SEO and CRO expertise.
• Curious about emerging digital and AI trends.
• Strong communicator with excellent project management skills.
• Knowledge of responsible business or sustainability is desirable (training provided).

Our Commitment to Diversity

Business in the Community is actively seeking to recruit a diversity of talent.

We value difference in all forms and are committed to creating an inclusive environment where everyone can thrive.

Close Date : 22nd December 2025

Interviews : 5th January 2026