Digital Marketing Manager

IVP; City of Westminster; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading fraud prevention company in the UK is hiring a Digital Campaign Manager dedicated to the Betting & Gaming industry. This role involves planning, optimizing digital campaigns spanning PPC, SEO, and Paid Social. Responsibilities include developing campaign briefs, coordinating efforts across channels, and performance analysis to drive campaign success. Candidates should have 5-8 years of relevant experience and a strong understanding of operator needs and marketing strategies. Join us in revolutionizing fraud management for online businesses.

Benefits

Equal opportunity employer

Dynamic work environment

Growth opportunities

Qualifications

• 5-8 years in digital marketing, demand generation, performance marketing, or campaign management.
• Experience in the Betting & Gaming industry; understands operator terminology.
• Proven ability to deliver integrated campaigns across PPC, SEO, and Paid Social.
• Strong understanding of operator search intent and funnel strategy.
• Ability to localize campaigns across regulated and non-regulated markets.

Responsibilities

• Plan and optimize integrated digital campaigns across all digital markets.
• Develop operator-focused campaign briefs, messaging, and keyword clusters.
• Coordinate channel sequencing across PPC, SEO, Paid Social, and content.
• Consolidate cross-channel performance reporting and lead optimization efforts.
• Embed Agile practices in marketing processes.

Skills

Digital marketing

Demand generation

Performance marketing

Campaign management

PPC ad copywriting

SEO content direction

Agile marketing

Performance analysis

Project management

Tools

Asana

Job description

SEON is hiring a Digital Campaign Manager dedicated to the Betting & Gaming industry. This role is responsible for planning, coordinating, and optimizing integrated digital campaigns across all digital markets, spanning PPC, SEO, Paid Social, and content all tailored to operators, sportsbooks, social casinos, and gaming platforms. You will represent Digital Marketing in campaign kick-offs, translate operator intent into content direction, lead localization across markets, embed Agile practices, and build the digital GTM model for Betting & Gaming end-to-end.

Integrated Betting & Gaming Campaign Planning

• Develop operator-focused campaign briefs, messaging, and keyword clusters tied to fraud, AML, onboarding, and risk.
• Represent Digital Marketing in campaign kick-offs and cross‑functional alignment to ensure unified execution.

Keyword-Intent & Reverse‑Funnel Content Direction

• Translate Betting & Gaming search intent into BOFU / MOFU content priorities.
• Create and guide content briefs aligned to operator needs (fraud, AML, KYC, bonus abuse, player risk).
• Shape conversion‑focused landing page and CRO recommendations to improve operator acquisition.

Cross‑Channel Coordination & Execution

• Coordinate channel sequencing across PPC, SEO, Paid Social, and content.
• Own and maintain the Betting & Gaming digital marketing calendar.
• Ensure agencies execute against a unified B&G strategy and operator messaging.

Performance Analysis & Optimization

• Consolidate cross‑channel performance reporting for Betting & Gaming campaigns.
• Identify high‑impact optimization opportunities across messaging, landing pages, and channel mix.
• Lead post‑campaign reviews and insight sharing to drive continuous improvement.

Support the Shift to Agile Marketing

• Work in sprint‑based cycles with clear priorities and deliverables.
• Help embed Agile marketing rituals (planning, stand‑ups, retros) to improve execution speed.

Qualifications

• 5‑8 years in digital marketing, demand generation, performance marketing, or campaign management.
• Experience in the Betting & Gaming industry; understands operator terminology, player funnels, compliance needs, fraud/AML language.
• Proven ability to deliver integrated campaigns across PPC, SEO, and Paid Social.
• Strong understanding of operator search intent and funnel strategy.
• Experience writing and absorbing content briefs.
• Ability to localize campaigns across regulated and non‑regulated markets.
• PPC ad copywriting, SEO content direction, and CRO best practices.
• AI tool usage for faster SEO/PPC content workflows.
• Ability to interpret performance and provide insights.
• Commercial mindset with awareness of operator acquisition and revenue drivers.
• Experience in SaaS or startup/scale‑up environments.
• Proficiency with project management tools (e.g., Asana).
• Strong communication and stakeholder engagement skills.

At SEON, we strive to help online businesses reduce the costs, time, and challenges faced due to fraud. Whether you are a global financial leader or a small eCommerce, our solution simplifies fraud management so you can focus on what matters: growing and scaling your company. SEON is the command center for fraud prevention and AML compliance, helping thousands of companies worldwide stop fraud, reduce risk and protect revenue. Powered by 900+ real‑time, first‑party data signals, SEON enriches customer profiles, flags suspicious behavior and streamlines compliance workflows—all from one place. SEON provides richer data, more flexible and transparent analysis, and faster time to value than any other provider on the market. We've helped companies reduce fraud by 95% and achieve 32x ROI, and we're growing fast, thanks to our partnerships with some of the world’s most ambitious digital brands like Revolut, Wise, and Bilt.

SEON is an equal opportunity employer. We strive to embrace what makes each one of us unique; we each have our own story. Whether looking at our current staff or future team members, we believe that everyone has something to contribute, and our employment practices reflect that. We do not make an employment decision based upon race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Please let your recruiter know if you need reasonable adjustments to our recruitment process.