Digital Marketing Lead (SEO & PPC) - Hybrid Working - £65,000pa

Ashdown Group; Greater London; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

A successful financial technology company in Greater London seeks an experienced Digital Marketing Lead. This hybrid role includes responsibilities such as managing digital marketing strategies, SEO, PPC campaigns, and team leadership. The salary offered ranges from £60,000 to £65,000, alongside an exceptional benefits package including private healthcare and various in-office wellbeing perks.

Benefits

Extensive private healthcare

Enhanced sick leave

Generous annual training budget

In-office wellbeing perks such as manicures and massages

Qualifications

• 5+ years experience in a digital role with exposure to website building and management.
• Strong understanding of PPC, SEO, and digital advertising.
• Experience with content management systems for website updates.

Responsibilities

• Develop and manage digital marketing channels to enhance digital presence.
• Lead a small team and report to the Customer Marketing Director.
• Drive optimisation of the website focusing on UX/UI and conversion rates.

Skills

Digital marketing strategy

PPC Campaign Management

SEO

Content Management

Google Ads

Google Analytics

Team Leadership

Job description

Overview

A successful financial technology company are looking for an experienced Digital Marketing Lead (SEO & PPC) to join the marketing team.

This is a hybrid role two days per week in their Central London office and three days per week working from home.

Responsibilities

• Take ownership of the strategic development and operational excellence of the core digital marketing channels to elevate digital presence and performance.
• Manage a small team of two and report into the Customer Marketing Director.
• Lead strategic planning for all digital channels, identify emerging digital trends and technologies, and drive the strategic development and optimisation of the website focusing on UX/UI, SEO, conversion rates and content effectiveness.
• Take ownership of the marketing technology (MarTech) stack and oversee the strategy and execution of PPC and digital display, email marketing capabilities and in-app marketing.
• Take ownership of reporting and measurement, management of the digital budget, and act as the brand champion to ensure adherence to brand guidelines.

Qualifications

• 5+ years experience in a digital role, with exposure to website building and management and a passion for website development and creating customer journeys.
• Experience of PPC, digital advertising, content management systems for website updates, SEO, and an understanding of Google Ads and Google Analytics.

Salary & Benefits

The salary on offer is £60,000 - £65,000 per annum dependent on experience and an exceptional benefits package which includes extensive private healthcare, enhanced sick leave and enhanced maternity and paternity, a generous annual training budget and in-office wellbeing perks such as manicures, massages and barbers.

Alternative Titles

Other job titles relevant to this role include: Head of Digital Channels, Digital Marketing Lead, Digital Performance Manager, Digital Growth Manager, Digital Experience Manager, MarTech & Digital Strategy Lead, Senior Digital Marketing Manager, Digital Optimisation Lead, Performance Marketing & Digital Channels Lead, Customer Acquisition & Digital Channels Manager.