Digital Marketing Lead (SEO & PPC) - Hybrid Working - £65,000pa

ZipRecruiter; England; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

A successful financial technology company is seeking an experienced Digital Marketing Lead (SEO & PPC) to join their hybrid marketing team in Central London. This role involves strategic planning and operational excellence across digital marketing channels. Responsibilities include driving website optimisation, managing the digital budget, and leading a small team. Candidates should have over 5 years of digital experience and a background in SEO, PPC, and website management. Benefits include private healthcare and a generous training budget.

Benefits

Extensive private healthcare

Enhanced sick leave

Enhanced maternity and paternity

Generous annual training budget

In-office wellbeing perks

Qualifications

• 5+ years of experience in a digital role.
• Experience with website building and management.
• Understanding of PPC and digital advertising.

Responsibilities

• Lead strategic planning for all digital channels.
• Drive the development and optimisation of the website.
• Manage the digital budget and ensure adherence to brand guidelines.

Skills

Experience in digital roles

SEO

PPC

Website management

Content management systems

Tools

Google Ads

Google Analytics

Job description

Overview

A successful financial technology company is looking for an experienced Digital Marketing Lead (SEO & PPC) to join the marketing team. This is a hybrid role – two days per week in their Central London office and three days per week working from home. The Digital Marketing Lead will take ownership of the strategic development and operational excellence of the core digital marketing channels to elevate digital presence and performance. The role reports into the Customer Marketing Director and manages a small team of two. This role suits someone who enjoys a combination of technical and strategic digital marketing work.

Responsibilities

• Lead strategic planning for all digital channels, identify emerging digital trends and technologies.
• Drive the strategic development and optimisation of the website with a focus on UX/UI, SEO, conversion rate optimisation and content effectiveness.
• Own the marketing technology (MarTech) stack and oversee the strategy and execution of PPC and digital display, email marketing capabilities and in-app marketing.
• Own reporting and measurement, manage the digital budget, and act as the brand champion to ensure adherence to brand guidelines.

Qualifications & Experience

• 5+ years of experience in a digital role.
• Experience with website building and management, passion for website development and customer journey design.
• Experience with PPC, digital advertising, content management systems for website updates, SEO, and an understanding of Google Ads and Google Analytics.

Salary & Benefits

• Salary: £60,000 - £65,000 per annum dependent on experience.
• Benefits include extensive private healthcare, enhanced sick leave and enhanced maternity and paternity, a generous annual training budget, and in-office wellbeing perks (manicures, massages and barbers).

Alternate Titles

Other job titles relevant to this role include: Head of Digital Channels, Digital Marketing Lead, Digital Performance Manager, Digital Growth Manager, Digital Experience Manager, MarTech & Digital Strategy Lead, Senior Digital Marketing Manager, Digital Optimisation Lead, Performance Marketing & Digital Channels Lead, Customer Acquisition & Digital Channels Manager.