Digital Marketing Lead

IMSERV EUROPE LIMITED; Greater London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading energy metering company in Greater London is seeking a Digital Marketing Lead to drive and oversee the company's digital marketing strategy. The role requires a strong background in digital marketing, with responsibilities including campaign execution, data management, and collaboration with teams to enhance engagement. The ideal candidate will have 3-5 years of experience and a Bachelor's degree in Marketing or a related field. Competitive benefits and a commitment to diversity are offered.

Benefits

28 days annual leave plus Bank Holidays

Employee Assistance Program

Enhanced Salary Sacrifice Pension Contributions

Healthcare plan

Qualifications

• 3-5 years of experience in digital marketing with a proven track record.
• Comfortable with collecting, analysing and interpreting data.
• Experience managing digital campaigns and budgets.

Responsibilities

• Plan, execute, and monitor digital marketing campaigns.
• Drive the digital strategy to increase engagement.
• Manage CRM systems and website content.

Skills

Digital marketing strategy

Data analysis

Communication skills

Campaign management

CRM software

Education

Bachelor's degree in Marketing or related field

Job description

IMSERV is one of the UKs leading data collection and energy metering experts, delivering award winning services to more customers in more places, meeting industry targets and becoming a benchmark for excellence. We offer a range of specialist metering technology for electricity, gas, and water along with highly accurate energy data collection services. All this is wrapped up with an easy-to-view online data management analysis and reporting software.

PURPOSE OF THE ROLE :

The Digital Marketing Lead is positioned within the Commercial function and reports directly to the Head of Marketing. The purpose of this role is to drive and oversee the organisations digital marketing strategy and execution.

MAIN RESPONSIBILITIES :

• Plan, execute, and monitor digital marketing campaigns across web, social media, and other digital platforms, using analytics to track performance and optimise results.
• Drive the digital strategy to increase engagement with social media and the company website, ensuring alignment with commercial objectives.
• Manage CRM systems and website content, keeping them current and aligned with commercial goals.
• Work closely with the commercial team, sales channels, and external agencies to develop and execute integrated marketing initiatives.
• Stay up to date with industry trends and best practices, incorporating them into the digital strategy to maintain a competitive edge.
• Experiment with new digital marketing technologies or channels to explore untapped opportunities for growth.
• Monitor competitor activity and industry trends to inform marketing strategies and maintain commercial excellence.
• Liaise with marketing agencies to plan and execute digital campaigns.

PERSON SPECIFICATION :

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum of three to five years experience in digital marketing with a proven track record of success.
• Comfortable with collecting, analysing, and interpreting data to inform strategy.
• Strong written and verbal communication skills, able to convey complex strategies with clarity and confidence.
• Sound understanding of business operations and financial principles.
• Ability to adjust to new conditions and handle unexpected challenges in a fast-paced environment.
• Experience managing digital campaigns and budgets.
• Experience with CRM software and account management tools.

COMPANY BENEFITS :

• 28 days annual leave plus Bank Holidays
• Annual leave Buy & Sell scheme
• Enhanced Salary Sacrifice Pension Contributions
• Life Assurance up to 6 X Base Salary*
• Simply health
• Healthcare plan (Upgrades available)
• In Office & Out of Office Social Events
• Retailer Discounts Platform
• Employee Assistance Program
• Wellbeing Centre
• Car Salary Sacrifice Scheme*
• Reward & Recognition
• (*Length of service & T&Cs apply)

Our people are our main asset. We strive to ensure they remain happy, competitive, and fulfilled - helping to propel our business forward and ensure we remain customer-centric and competitive. We are proud to remain the UKs leading and growing energy data collection and meter operations service provider.

Diversity and inclusion have long been at the heart of IMSERVs success. As we continue our growth, our focus remains on ensuring that equality, diversity, and inclusion remain central to our business and recruitment practices. We recognise that we operate in an industry in which there has traditionally been a lack of diversity, and we are keen to encourage applications from as inclusive a group as possible. We recognise that a balanced workforce encourages collaboration and innovation, promotes entrepreneurship and a feeling of ownership.

These are the key drivers of our business, that our customers really look to us for.

(Please note that we reserve the right to close this position before the expiry date)