Digital Marketing Lead

MarkIT Placements; City; On-site; GBP 46,000 - 55,000; Full time

Job summary

A leading digital marketing company in the UK is looking for an experienced digital marketeer to drive the launch and growth of a B2C digital collectibles trading game. The ideal candidate will have at least 3 years of experience in digital marketing, particularly in social media and campaign strategy. This role includes strategizing digital marketing efforts, overseeing content, and building partnerships in the sports industry. The offer includes a competitive salary up to £55K and a comprehensive benefits package, in a fun Shoreditch office environment.

Benefits

Unlimited holidays

Private medical insurance

Enhanced pension contribution

Gym membership

Travel insurance

Qualifications

• Minimum of 3+ years in a senior digital marketing role.
• Experience in launching and scaling a B2C native app.
• Demonstrable expertise in social media across established and emerging channels.

Responsibilities

• Deliver strategy for the app's initial launch and subsequent roll-out.
• Execute digital marketing and social media campaigns.
• Analyze data for optimizing strategies.

Skills

Digital marketing strategy

Social media expertise

Influencer engagement

Creative content creation

Analytical skills

Communication

CRM management

Tools

Photoshop

Job description

My client is looking for an experienced digital marketeer to take a central role in the launch and scaling of an innovative new B2C digital collectibles trading game.

Responsibilities

• • delivering strategy for the initial launch (Q1 2019) and scaled roll-out (Q3 2019) of the app
• • delivering the strategy, creation, execution and monitoring of on-going digital marketing and social media campaigns, using a combination of owned and partner channels
• • delivering data-led insights and iterative test & learn to optimise strategy and spend
• • identifying influencers and other strategic media partnerships to drive brand / product adoption
• • liase directly with the social media and marketing teams in some of the world’s largest football clubs to drive effective delivery of partner social media support activations
• • overseeing and/or creating social media copy / content
• • overseeing and/or engaging with a growing community of users globally in app and on social platforms
• • line management of social media / community manager(s)

Must have skills & experience

• • minimum of 3+ years in a senior digital marketing role, ideally for a consumer-facing business
• • an experienced all-round digital marketeer, with demonstrable expertise in social media across established and emerging channels, creative content and campaign strategy, influencer engagement, paid advertising, re‑targeting, CRM, emails and analytics.
• • experience of having launched and scaled a B2C native app – ideally in the gaming, sports or content sectors – and having played a central role in successful consumer adoption.
• • an excellent communicator, confident in building direct relationships with key stakeholders (e.g. Club social media / marketing teams) to extend the value of those relationships.
• • experience of implementing tone‑of‑voice and brand‑building across various platforms.
• • be a self‑starter, able to work autonomously, with experience of managing / mentoring junior staff
• • demonstrable interest or passion for sport, ideally football
• • highly ambitious to develop this role in an innovative and entrepreneurial start‑up environment

Nice‑to‑have skills & experience

• • experience of creative and/or art direction
• • experience in image‑manipulation software (e.g. Photoshop)
• • non‑English language skills

The offer

• • Competitive salary based on experience up to £55K
• • Competitve benefits package including unlimited holidays, private medical insurance, enhanced pension contribution, gym membership and travel insurance.
• • Relaxed and fun office environment in the heart of Shoreditch