Digital Marketing Executive

Next Chapter ™; Leeds; On-site; GBP 25,000 - 35,000; Full time

Job summary

A dynamic digital marketing agency in Leeds is seeking a Digital Marketing Executive to manage and deliver multi-channel marketing campaigns. The ideal candidate will have proven digital marketing experience, particularly in a B2B context, and be skilled in PPC, social media, and analytics. You will work closely with clients to align marketing efforts with their goals, ensuring a high level of customer focus and commercial awareness.

Qualifications

• Experience in a digital marketing role, preferably in a B2B agency environment.
• Proven knowledge of PPC, social media, and content marketing.
• Familiarity with analytics tools is essential.

Responsibilities

• Develop and implement data-driven digital marketing strategies for B2B clients.
• Manage and optimize multi-channel campaigns, including PPC, social media, and email marketing.
• Analyze campaign performance and provide insights for improvement.

Skills

Digital marketing experience

PPC knowledge

Social media expertise

Content marketing

Analytics tools experience

Project management skills

Communication skills

Collaboration skills

Tools

HubSpot

Google Analytics

Google Tag Manager

Job description

Overview

Next Chapter is a strategic digital marketing agency. We work with some of the UK's most exciting professional service businesses. Launching in March 2022, Next Chapter is the digital marketing agency brand of Show + Tell which has been rapidly growing since 2009.

The Role

As a Digital Marketing Executive, you will play a critical role in managing & delivering digital marketing campaigns, driving digital strategy, & delivering measurable results. You will manage multi-channel marketing campaigns, optimise performance, & work closely with clients to ensure their marketing objectives align with business goals.

Key responsibilities

• Develop & implement data-driven digital marketing strategies for B2B clients.
• Manage & optimise multi-channel campaigns, including PPC, social media, & email marketing.
• Oversee marketing automation & CRM integration to improve lead generation & nurturing.
• Analyse campaign performance, provide insights, & recommend improvements.
• Collaborate with creative & the wider Next Chapter team to align marketing efforts with clients’ commercial goals (OKRs).
• Stay up to date with industry trends, emerging technologies, & best practices.
• Be instrumental to client relationships, present campaign performance reports, & provide strategic recommendations.

Key Skills & Experience

• Proven experience in a digital marketing role, preferably in a B2B agency environment.
• Knowledge of PPC (Google Ads, LinkedIn Ads, Bing Ads), social media, & content marketing.
• Experience with marketing automation platforms such as HubSpot, preferable.
• Experience in analytics tools (Google Analytics, Google Tag Manager, etc.).
• Project management skills with the ability to handle multiple clients / campaigns.
• Confident communication skills & the ability to present reports to clients.
• Strong collaboration skills & the ability to work with others to coordinate multi-channel campaigns & outputs.
• Data-driven mindset with a focus on ROI & performance optimisation.

In addition, you must be

• Solution focussed – part of our role is to help our clients solve problems, but also help each other. We should approach tasks & challenges with a mindset of bringing solutions to the table; not having a “no” attitude, instead having a “no, but…” attitude.
• Strategic & decisive - take a balanced view of situations incorporating different perspectives. Seek alternative viewpoints. Recognise priorities, weigh up different options & evaluate risks. Reaches logical conclusions & decides on an appropriate plan of action. Evaluates previous judgements in order to improve.
• Commercially minded – monitor competitive intelligence, demonstrate financial awareness, identify business opportunities for the organisation, & identify ways to add value.
• Customer focussed – adopt a professional approach to clients. Always prepared & challenging, delivering with energy & passion for the clients brands, Identifies & prioritises customer needs & recognises constraints. Seeks to find out more about customers & provide a better service. Adopts a professional approach to customers. Is reliable & delivers on promises.
• Authentic & trust worthy - encourages open sharing of information needed to make decisions while accepting followers' inputs. Demonstrates the ability to be honest, dependable & reliable.