Digital Marketing Executive

Raith Rovers Football Club; Kirkcaldy; On-site; GBP 100,000 - 125,000; Full time

Job summary

A football club in Scotland is seeking a Digital Marketing Executive to enhance brand visibility and engage with fans across digital platforms. The ideal candidate will have a background in digital marketing, strong communication skills, and a passion for football. Responsibilities include developing marketing strategies, managing community engagement, and analyzing performance metrics to optimize campaigns. This full-time role requires matchday cover and offers a competitive salary based on experience.

Qualifications

• Strong hands-on digital marketing experience, especially in sports.
• Confident using digital tools for marketing.
• Ability to generate fresh ideas and deliver effective campaigns.

Responsibilities

• Plan and deliver digital marketing strategies to increase brand awareness.
• Create and publish engaging content across key digital channels.
• Manage community engagement and respond to audience inquiries.
• Support a volunteer network and ensure consistent content quality.
• Measure performance and optimize future campaigns using insights.
• Stay updated on industry trends and fan behavior.

Skills

Digital marketing experience

Strong written and verbal communication

Analytical capability

Creative mindset

Social media expertise

Organizational skills

Education

Bachelor's degree in Marketing or related discipline

Tools

Social media management platforms

Email marketing software

Content management systems

Job description

We’re looking for a talented, passionate Digital Marketing Executive to join Raith Rovers Football Club in a full-time role.

You’ll play a key part in growing our brand visibility, deepening fan engagement, and driving commercial performance across our digital channels.

The ideal candidate is a football fan with strong hands-on digital marketing experience, plus a creative, experimental mindset - someone who’s keen to test, learn, and continuously improve.

What the job entails

• Plan and deliver digital marketing strategies that grows brand awareness, boosts fan engagement, and drives commercial results across ticketing, retail, hospitality, and other club initiatives

• Create and publish high-quality engaging content across key channels (social media, club website, email/CRM), maintaining a consistent tone of voice and brand standards.

• Own day-to-day community management, responding to comments, messages and enquiries across all platforms in a timely, professional and on‑brand manner.

• Coordinate and support a volunteer network (e.g., RaithTV, photographers, matchday contributors, social media support), ensuring clear briefs, smooth collaboration and consistent output quality.

• Measure and report on performance, tracking key metrics including engagement, reach, website traffic, email performance, ticketing conversions and retail sales, and using insights to optimise future campaigns.

• Identify content and commercial opportunities by staying current with industry news, social media trends, football culture, and platform updates.

What we’re looking for

• Bachelor’s degree in Marketing, Digital Marketing, Communications or a related discipline (or equivalent practical experience).

• Experience in a digital marketing role, ideally in sport.

• Strong understanding of core digital channels, especially social media platforms, and how to tailor content to each.

• Excellent written and verbal communication skills, with a clear ability to produce engaging, accurate and on‑brand copy.

• Confident using digital tools such as social media management platforms, email marketing software and content management systems (CMS).

• Strong analytical capability - comfortable interpreting data, identifying trends, and making data‑led decisions.

• A creative, proactive mindset with the ability to generate fresh ideas and deliver campaigns that cut through.

• Genuine interest in football and supporter culture, with an understanding of fan behaviour and what drives engagement.

• Organised and reliable: able to juggle multiple priorities, work to deadlines, and thrive in a fast‑paced environment.

Role details

• Full‑time: 40 hours per week

• Matchday cover required: you’ll be expected to work on matchdays and attend home and away fixtures as needed
• Salary: competitive (dependent on experience)