Digital Marketing Executive

Hargreaves Lansdown; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading digital marketing agency in Greater London seeks a Paid Search Specialist to join their team. This role involves managing and optimizing paid search campaigns while collaborating with various cross-functional teams. The ideal candidate will have expertise in platforms like Google Ads and Bing Ads, as well as strong analytical and communication skills. The company offers a hybrid working environment, generous holiday policies, and is known for its commitment to social responsibility and diversity.

Benefits

25 days holiday plus bank holidays

Company pension scheme

Enhanced family-friendly policies

Buddy Program for new hires

EAP scheme

Qualifications

• Experience in creating, managing, and optimizing paid search campaigns.
• A proven track record of driving results in a fast-paced environment.
• Strong communication skills to convey complex ideas.

Responsibilities

• Monitor campaign performance and analyze data for insights.
• Coach teams and develop personal development plans.
• Drive innovation in performance methodologies.

Skills

Paid search campaign management

Google Ads

Bing Ads

Analytical skills

Communication and presentation

Job description

Job Purpose

This position sits in our Marketing & Technology service based in Manchester. We combine data, technology, creative content, and paid media to crack brands' business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company. Our Paid Search (PPC) consultants team is working on helping our clients develop and grow their online businesses. We are looking for a Paid Search Specialist who shares our Growth Marketing mindset and has the right experiences to match. This role requires a deep understanding of paid search, strategic planning, and a passion for driving results. The ideal candidate can manage and optimize paid search campaigns, collaborate with cross‑functional teams, and provide strategic recommendations to clients. You are a critical thinker and analytical problem solver, equally curious and creative. You have a strong command of paid search platforms, such as Google Ads and Bing Ads, and can effectively communicate complex ideas to clients and internal stakeholders. You have a track record of driving results and optimizing campaigns to meet client objectives. As a key member of the team, you will contribute to the growth and success of our clients' digital campaigns.

Key Responsibilities

• Coach team members to create personal development plans that align with agreed goals.
• Identify client challenges with team members and stimulate solutions.
• Leverage automation and data within campaigns, including AI, to improve performance.
• Monitor campaign performance, analyze data, and provide regular client reports highlighting key metrics and recommendation.
• Stay informed about changes in search engine algorithms and adjust strategies accordingly.
• Drive innovation within the Paid Search team by championing new approaches, frameworks, and performance methodologies.
• Deliver compelling presentations and clearly communicate complex concepts during sales meetings and client workshops.
• Collaborate with cross‑functional teams to ensure seamless execution of campaigns and alignment with client goals.
• Work collaboratively in a fast‑paced, deadline‑driven environment.

What Are We Looking For

• Experience in creating, managing, and optimizing paid search & shopping campaigns, preferably within a digital agency or similar environment.
• A self‑confident, competent and empathetic presence that can convince colleagues and clients of ideas.
• Strong knowledge of paid search platforms such as Google Ads and Bing Ads.
• Proven track record of driving results and optimizing campaigns to meet client objectives.
• Excellent analytical skills and ability to interpret data to drive campaign optimisation.
• Strong communication and presentation skills with the ability to communicate complex ideas to clients and stakeholders.
• Analytical, flexible and able to work independently.
• Ability to present complex results in clear, understandable language.

We Offer

A flexible, hybrid working policy. 25 days holiday plus bank holidays and your birthday off each year. Company pension scheme. EAP scheme. Ride‑to‑work scheme. Enhanced family‑friendly policies. Buddy Program to help you in your first weeks. A reputation for doing good – we are a Certified B Corp and have won Agency of the Year at The Lovies and The Webby Awards. Opportunity to work with clients of all sizes across all industries. Global annual DEPT® Cares Month where employees donate skills to support local charities.

Diversity, Equity & Inclusion

We take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively recruit, develop, nurture and retain talented individuals from diverse backgrounds. If you do not meet all qualifications, apply – we encourage everyone to apply. We also encourage reasonable adjustments to support the recruitment process and your time with us.