Digital Marketing Executive

Kids Planet Day Nurseries; City Of London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading childcare provider seeks a Digital Marketing Executive to enhance their digital strategy. The role focuses on CRM, local SEO, and content delivery aimed at improving visibility and customer engagement. Responsibilities include managing Google Business Profiles, overseeing online reviews, and analyzing performance metrics. Ideal candidates will have experience with CRM platforms and a proven track record in digital marketing. This position offers a competitive salary, hybrid working, and excellent benefits including childcare discounts and generous leave policies.

Benefits

Competitive salary and benefits package

Hybrid working opportunities

Ongoing training and professional development

Great childcare discount

25 days annual leave plus a day off for your birthday

Enhanced maternity and paternity leave

Qualifications

• Experience with local SEO and Google Business Profiles.
• Familiarity with review platforms such as Trustpilot.
• Hands-on experience with analytics and reporting tools.

Responsibilities

• Manage digital presence across Google Business Profiles.
• Lead management of online reviews and identify trends.
• Create and schedule digital content for consistent messaging.
• Monitor CRM performance metrics and recommend improvements.
• Evaluate local marketing performance using data analytics.

Skills

Performance-driven mindset

Data analysis proficiency

Excellent written communication

Proactive problem-solving

Attention to detail

Tools

Google Analytics

CRM platforms (HubSpot, Salesforce)

Content Management Systems (WordPress)

Job description

Job Title: Digital Marketing Executive

Location: Lymm, Cheshire

Contract Type: Full time or part time

About Kids Planet Day Nurseries

Kids Planet is an independent, family‑owned group of nurseries providing the highest standard of nursery care across the UK.

Role Overview

We’re looking for a dynamic and driven Digital Marketing Executive to support our digital strategy with a focus on CRM, local SEO, online review management, and content delivery. This role is key to increasing visibility, improving customer engagement, and ultimately driving occupancy across our nursery network.

Key Responsibilities

• Manage and optimise our presence across Google Business Profiles (GMB), ensuring accurate and engaging local listings.
• Lead the management of online reviews across platforms such as Trustpilot and Google responding to reviews, identifying trends, and building strategies to improve customer sentiment.
• Support the creation and scheduling of digital content across websites and CRM channels to ensure consistent, high‑quality messaging.
• Help manage and optimise the CRM platform to support customer acquisition, engagement, and retention.
• Assist in developing and delivering automated journeys, nurture flows, and campaign sequences tailored to parent behaviours and needs.
• Monitor CRM performance metrics (open rates, click‑through rates, conversion) and make recommendations for improvement.
• Use data and performance analytics (e.g. GA4, Looker Studio) to evaluate local marketing performance and identify opportunities for optimisation.
• Carry out A/B testing and performance tracking on digital campaigns (web content, local promotions, review incentives, etc.).
• Work cross‑functionally with nursery teams to gather and promote positive parent feedback, testimonials, and case studies.
• Help manage and update local nursery web pages using our CMS platform, ensuring SEO best practices are applied.
• Stay up to date with digital trends, review platform developments, and local search updates.

You Will:

• Be performance‑driven and solutions‑oriented.
• Be confident working with data and using it to make informed marketing decisions.
• Demonstrate excellent written communication and stakeholder management skills.
• Show initiative and a proactive approach to problem‑solving.
• Be comfortable managing multiple priorities and deadlines.
• Have strong attention to detail and a commitment to quality.

Desirable Qualifications & Experience:

• Experience managing Google Business Profiles and local SEO activity.
• Familiarity with review platforms such as Trustpilot, and Google Reviews.
• Be comfortable using CRM platforms (e.g. HubSpot, Salesforce, or similar).
• Hands‑on experience with CMS tools (e.g. WordPress).
• Experience in using Google Analytics, Looker Studio, or similar reporting platforms.
• Exposure to SEO best practices and optimisation strategies.
• Strong interpersonal skills and the ability to work collaboratively with cross‑functional teams.

Why Join Us?

• Competitive salary and benefits package.
• Hybrid working opportunities.
• Ongoing training and professional development.
• A creative, supportive, and values‑led working environment.
• Great childcare discount.
• 25 days annual leave and day off for your birthday.
• Enhanced maternity and paternity leave and paid fertility leave.