Digital Lead

We Are Aspire; City Of London; On-site; GBP 65,000 - 85,000; Full time

Job summary

A leading education organization in the UK seeks an experienced digital product leader to shape its product strategy across various digital platforms. You will leverage AI tools, oversee a multidisciplinary team and drive innovative solutions to enhance user experiences. A strong background in digital product development and leadership is essential for this pivotal role.

Qualifications

• 5+ years' experience in leading digital product development.
• Hands-on experience with AI-powered tools.
• Strong understanding of headless CMS platforms.

Responsibilities

• Own the digital product strategy across web platforms.
• Drive adoption of AI-enabled tools and workflows.
• Lead a multidisciplinary team and deliver impactful digital solutions.

Skills

Digital product strategy ownership

AI-enabled tools and workflows

Team leadership

Experimentation

CRO methodologies

User experience optimisation

CRM systems

Job description

Join a fast-growing global leader in education with a network of over 100 premium schools worldwide. Backed by leading international investors and recognised for its reputation for excellence, the group is shaping the future of learning through innovation, collaboration, and a strong commitment to people.

The Role

• Own the end-to-end digital product strategy across web platforms, CRO, CRM and SEO
• Drive adoption of AI-enabled tools, automated workflows and next-generation digital experiences
• Lead and mentor a multidisciplinary team across content, CRM, CRO and SEO
• Translate business needs into actionable product requirements and a prioritised roadmap
• Deliver a structured CRO testing framework, running experiments and implementing winning variations
• Partner with SEO specialists to improve organic performance and visibility, including for AI-powered search
• Develop and optimise CRM journeys that support acquisition, retention and cross-sell activity
• Oversee the development roadmap, technical enhancements and platform performance
• Manage budgets, vendor relationships and third-party tools to ensure ROI and continuous improvement
• Collaborate cross-functionally with marketing, creative, IT and senior stakeholders to deliver scalable digital solutions

The Candidate

• 5+ years' experience leading digital product development in a data-driven or multinational environment
• Hands‑on experience using or building AI-powered tools and workflows
• Proven team leadership experience within a fast‑paced digital function
• Strong understanding of headless CMS platforms and modern web infrastructure
• Skilled in experimentation, CRO methodologies, user experience optimisation and funnel analysis
• Confident working with CRM systems and connecting CRM + web strategies across the customer lifecycle
• Comfortable transforming data into insights, hypotheses and product improvements