Digital Copywriter

Boots; Nottingham; On-site; GBP 30,000 - 40,000; Full time

Job summary

Boots is seeking a Digital Copywriter for their Nottingham office to create engaging content across their digital platforms. This role involves managing copy production for campaigns, ensuring consistency with brand guidelines, and optimizing for SEO. The ideal candidate will have a strong background in digital copywriting, CMS proficiency, and a keen attention to detail.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption leave pay

Flexible benefits scheme

24/7 counselling and support

Qualifications

• Experience in using a CMS
• Ability to follow a style guide
• Attention to detail and customer focus

Responsibilities

• Produce digital copy and build campaign assets for Boots.com
• Collaborate with designers and teams to deliver marketing briefs
• Ensure compliance with digital copy guidelines and brand standards

Skills

Digital copy skills

SEO best practice

Communication

Tools

CMS (Adobe Experience Manager ideal)

Job description

Job Description

Role: Digital Copywriter

Contract: Full Time - Permanent

Hours: 37.5

Shift pattern: Varied Hours - Early starts and Weekends occasionally

Location:- Nottingham Support Office - NG90

Closing date: 9th July 2025

Recruitment Partner: Matthew Nelligan

Boots Digital is an exciting team at the heart of Boots UK's growth plans. We're looking for a motivated and creative Digital Copywriter to join the Digital Experience team, and deliver great content across boots.com and boots.ie.

About the opportunity:

We are looking for a passionate Copywriter to join the Boots Digital Experience team across boots.com/.ie websites You will use your copy skills, and content management system (CMS) expertise to write and create assets and pages, delivering the best customer experience to support our trading and marketing plans. This includes working on a range of campaigns across category pages, service pages, promotions, hub pages, SEO copy and more.
Your Responsibilities

• Digital copy production and build of campaign assets for Boots.com UK and ROI sites for specific business areas (i.e. departments, like beauty or healthcare)
• Own your category areas and work collaboratively with the designers, eCommerce teams and brands to deliver against marketing and campaign briefs across shop pages, content, and events
• Ensure assets are in line with our digital copy guidelines and the Boots brand, and fully integrated with marketing campaigns
• Deliver digital projects, from brief to live, as required

A bit about you...

• Experience using a CMS (Adobe Experience Manager would be ideal)
• Digital copy skills and experience of writing short form copy for a commercial site
• Basic understanding of SEO best practice and tools
• Customer-focused with high attention to detail
• Experience following a style guide (or similar) to ensure a consistent tone of voice
• The ability to be flexible in a fast-paced environment and reactive to changing promotions, including amending assets and customer journeys
• Excellent organisation and communication skills with the ability to manage multiple tasks and deadlines

Our benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we change for the better.

What's next

If you are successful, one of our Talent Teams will be in touch to go through the next stages and the process.

If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.