Digital Content WriterBirmingham

Outlier AI; Birmingham; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A digital marketing agency is seeking a Digital Content Specialist for a hybrid role in Birmingham. This position focuses on creating engaging content across digital channels, including web and social media, while also designing visual assets. The ideal candidate should have proven experience in content marketing and digital design, along with strong copywriting skills. This role offers opportunities for growth within a supportive environment and includes a salary range of £30,000 - £40,000 per annum.

Benefits

Hybrid working

Progression and development opportunities

Creative environment

Qualifications

• Proven experience in content marketing and digital design.
• Strong copywriting skills with adaptability across platforms.
• Confident in using design tools such as Photoshop and Illustrator.

Responsibilities

• Create engaging content across multiple platforms including web and social media.
• Design visual assets for digital marketing using Adobe Creative Suite and Canva.
• Write and edit blogs and web copy aligned with SEO best practices.

Skills

Content marketing

Digital design

Copywriting

Design tools (Photoshop, Illustrator, Canva, Figma)

SEO principles

Project management

Creative storytelling

Tools

Adobe Creative Suite

Canva

Job description

Job Overview

Digital Waffle is looking for a Content Creator to join our growing team in Birmingham's Jewellery Quarter. This hybrid role combines creative design and content marketing, ideal for someone who can take ideas from concept to completion across digital channels.

Role Details

• Role: Digital Content Specialist
• Salary: £30,000 - £40,000 per annum
• Location: Birmingham (Jewellery Quarter) – Hybrid, 3 days per week onsite
• Contract Type: Permanent
• Hours: Full Time

Responsibilities

• Create engaging content across multiple platforms including web, social media, and email campaigns.
• Design visual assets for digital marketing activity using tools like Adobe Creative Suite or Canva.
• Write and edit blogs, web copy, and case studies aligned with brand voice and SEO best practice.
• Manage and grow social media channels through content planning and performance tracking.
• Collaborate with the wider team to ensure all creative output supports business objectives.
• Contribute to campaign concepts, ensuring visual and written content work seamlessly together.

Qualifications

• Proven experience in content marketing and digital design.
• Strong copywriting skills with the ability to adapt tone and style across platforms.
• Confident using design tools such as Photoshop, Illustrator, Canva or Figma.
• Understanding of SEO principles and digital marketing trends.
• Excellent attention to detail and the ability to manage multiple projects at once.
• Proactive, creative mindset with a passion for digital storytelling.

Benefits & Offerings

• Salary £30,000 - £40,000 per annum.
• Hybrid working – 3 days per week in our Birmingham Jewellery Quarter office.
• Opportunity to shape and grow the Digital Waffle brand across digital channels.
• Creative, supportive environment where ideas are encouraged.
• Genuine progression and development opportunities within a fast-growing business.