Digital Business Consultant

PSD Technology Contracts Ltd.; Old Woking; On-site; GBP 60,000 - 80,000; Full time

Job summary

A technology consulting firm in the United Kingdom is seeking a Digital Business Consultant to enhance CRM and E-commerce operations using AI-driven solutions. The ideal candidate will have experience in business process improvement and a strong knowledge of MarTech tools. This role promises the opportunity to lead digital transformation initiatives that will significantly impact business performance.

Qualifications

• Experience within Digital Marketing and CRM operations.
• Ability to translate business needs into technical solutions.
• Practical experience applying AI technology in marketing.

Responsibilities

• Assess and optimise CRM and e-store processes for AI.
• Design and validate AI use cases for customer engagement.
• Lead implementation of AI solutions and process improvements.

Skills

Business Process Improvement

CRM Campaign operations

Ecommerce operations

AI application in marketing

MarTech tools experience

Tools

Adobe Experience Cloud

Salesforce Marketing Cloud

SAP Hybris

Job description

Digital Business Consultant

We are seeking a strategic and tech-savvy Business Improvement Consultant with strong expertise in AI-driven solutions in the digital marketing space to evaluate our CRM and E-commerce operations, identify opportunities for process optimisation, and implement AI-driven solutions to enhance efficiency, personalisation, and business performance. This role requires a blend of business process expertise, AI/MarTech knowledge, and technical implementation experience to guide through digital transformation initiatives that deliver measurable business impact.

Key Tasks

• Assess current CRM and e-store operational processes to identify inefficiencies and opportunities for AI-driven optimisation.
• Design, recommend and validate AI use cases and AI-enabled solutions to enhance customer engagement, automation, analytics, and sales conversion.
• Evaluate, select, and integrate MarTech tools and platforms, ensuring seamless API connectivity and data flow across systems.
• Lead end-to-end implementation of process improvements and AI solutions, including monitoring, testing, and iterative optimisation.

Skills Required

• Business Process Improvement experience within Digital Marketing, CRM Campaign operations and Ecommerce operations.
• Proven experience translating business needs into technical solutions within CRM and E-commerce environments.
• Practical experience in applying AI to marketing, sales, or operational processes.
• Hands-on experience with MarTech tools, CRM platforms, e-store platforms, and related APIs.
• Proven track record of deploying AI solutions in a marketing context (eg, Product Recommendations, Propensity Modelling, Intelligent Chatbots, or Automated Content Generation).
• MarTech Proficiency: Deep understanding of marketing clouds (eg, Adobe Experience Cloud, Salesforce Marketing Cloud) and E-commerce platforms (SAP Hybris).

If this role sounds of interest and you would like to discuss the role in more detail please submit your CV for immediate review.