Digital Analytics Manager (Marketing)

Lloyds Banking Group; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A prominent banking institution is seeking a Digital Analytics Manager to transform digital data into actionable insights. You will lead performance analysis, develop attribution models, and collaborate with media partners to enhance marketing ROI. The ideal candidate should have proficiency in digital attribution and performance analytics, alongside strong storytelling abilities. This role offers a hybrid working model and a comprehensive benefits package.

Benefits

Discretionary annual group performance share bonus

Generous employer pension contribution up to 15%

Private medical health cover

Access to share schemes and staff discounts

30 days holiday entitlement plus bank holidays

Qualifications

• Proven experience in a digital analytics or performance marketing role.
• Strong understanding of digital attribution methodologies.
• Excellent communication and storytelling skills.

Responsibilities

• Lead the analysis of digital marketing performance across channels.
• Develop and maintain digital attribution models.
• Translate complex data into compelling insights and visual stories.

Skills

Digital attribution methodologies

Data storytelling

Data analysis

Performance marketing

Tools

Google Analytics (GA4)

Google Ads Attribution

Python

Power BI

SQL

Job description

Overview

Join the Marketing Effectiveness team at Lloyds Banking Group as a Digital Analytics Manager, where you'll transform complex digital data into actionable insights that drive smarter marketing decisions. You1d lead performance analysis across paid and owned channels, develop attribution models, and deliver compelling data stories that influence strategy. Collaborating with internal teams, media partners, and agencies, you1ll ensure data-driven decisions enhance marketing ROI. This role is ideal for a commercially minded analyst with strong technical skills, a passion for storytelling, and a drive to make a measurable impact.

We1re looking for a highly analytical and commercially minded Digital Analytics Manager to join our Marketing team. This role is ideal for someone who enjoys turning complex digital data into clear, actionable insights that drive smarter marketing decisions. If you have expertise in digital attribution modelling, performance analytics, and data storytelling, this is your opportunity to make a real impact. You1ll play a key role in shaping how we measure and optimise our digital marketing performance. You1ll work across paid media and owned channels to deliver insights that inform the marketing strategy, support campaign planning and improve return on investment. Your work will help ensure that every marketing decision is grounded in data and aligned with business goals. You1ll collaborate closely with the full-funnel marketing teams, channel teams, partners at Google & Meta, as well as media agencies to build a comprehensive view of digital performance and attribution, and you1ll be a trusted advisor to teams across the business.

Responsibilities

• Lead the analysis of digital marketing performance across channels including paid search, display, social, affiliates, and email.
• Develop and maintain digital attribution models to understand channel contribution and optimise media spend.
• Translate complex data into compelling insights and visual stories that influence marketing strategy.
• Partner with media agencies and internal teams to ensure accurate tagging, tracking, and campaign measurement.
• Find opportunities for optimisation through funnel analysis, customer journey mapping, and behavioural insights.
• Present findings and recommendations to senior stakeholders in a clear, concise, and commercially relevant way.
• Stay up to date with the latest trends in digital analytics, attribution, and marketing measurement.

Qualifications

• Proven experience in a digital analytics or performance marketing role.
• Strong understanding of digital attribution methodologies (e.g. last-click, linear, time decay, data-driven, multi-touch).
• Proficiency in analytics and marketing tools, including:
  • Attribution & Testing: Google Ads Attribution, Adobe Attribution, Meta Ads Manager, Optimizely, Google Optimize
  • Web & App Analytics: Google Analytics (GA4), Adobe Analytics, Mixpanel, Firebase
  • Data Analysis & Querying: Python, R, SQL, BigQuery, Excel
  • Data Visualisation: Power BI, Tableau, Looker, Google Data Studio
  • Tag Management: Google Tag Manager (GTM), Adobe Launch
• Excellent communication and storytelling skills, with the ability to simplify complex data for non-technical audiences.
• A curious mentality and a passion for using data to drive marketing performance and customer value.

Working pattern

Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at one of the listed hubs.

About Lloyds Banking Group

Why Lloyds Banking Group? Like the modern Britain we serve, we're evolving. We invest billions in our people, data and tech to transform how we meet the ever-changing needs of our 26 million customers. We embrace collaborative, agile ways of working to deliver the best outcomes for colleagues, customers and businesses. We are growing with purpose, and you can join us on this journey.

The Marketing Effectiveness team works within Customer Insights, Planning & Effectiveness, part of the Brands, Marketing & Experience (BMX) team. BMX is a Group-wide function responsible for creating strong, inclusive, sustainable brands that enhance customer experience and support growth. We keep your data safe and explain any data requests during the recruitment process. We are committed to a values-led culture and building a diverse workforce that reflects the communities we serve. We encourage applications from under-represented groups and are disability confident. If you would like reasonable adjustments to be made to our recruitment processes, please let us know.

Benefits

• Discretionary annual group performance share bonus
• Generous employer pension contribution up to 15%
• Private medical health cover
• Access to share schemes and staff discounts
• 30 days holiday entitlement plus bank holidays

Diversity and inclusion

Our focus is to ensure we are inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity, or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. We especially welcome applications from under-represented groups. We are disability confident, and we can provide reasonable adjustments to our recruitment processes if needed.