Digital Analytics and Experience Specialist

Allianz; Guildford; Hybrid; GBP 34,000 - 40,000; Full time

Job summary

A leading insurance provider in Guildford is seeking a Digital Analytics and Experience Specialist to enhance the performance and usability of their websites. The role involves implementing Adobe Analytics, creating user-friendly designs, and collaborating with teams to optimize digital content. Ideal candidates should have strong experience in digital production, UX design, and technical SEO principles. The company promotes a flexible hybrid working environment and offers competitive benefits, including a performance-related bonus.

Benefits

Flexible buy/sell holiday options

Annual performance related bonus

Contributory pension scheme

Discounts on insurance products

Retail discounts

Volunteering days

Qualifications

• 3-5+ years of experience in digital content production or related field.
• Hands-on experience with Adobe Analytics and tagging implementation.
• Strong understanding of website UX, IA, and accessibility standards.

Responsibilities

• Configure and manage Adobe Data Collection and Analytics.
• Create wireframes and prototypes for user-centric designs.
• Ensure accurate tracking and data capture for performance insights.
• Collaborate with teams to maintain up-to-date website content.

Skills

Digital content editing

Adobe Analytics

User experience design

Technical SEO

Agile methodology

Tools

Adobe Experience Manager (AEM)

Figma

Google Search Console

Job description

About the Role

We are seeking a highly skilled Digital Analytics and Experience Specialist to join our brand digital team to help drive the technical performance and usability of our websites. This role blends advanced content editing with deep technical and UX expertise across Adobe Experience Cloud tools.

The role will take the lead in configuring, managing, and optimising Adobe Data Collection and Adobe Analytics across our digital estate. This includes implementing and maintaining tags, ensuring accurate and reliable data capture, and developing meaningful dashboards and reporting to support data-driven decision-making. Their expertise will ensure that performance data effectively informs strategic priorities and continuous improvement.

In addition to leading analytics, the role will also support the UX design across our websites. This includes creating wireframes and prototypes that guide intuitive, user-centred experiences. The individual will embed UX best practices and maintain consistency across all websites and champion design standards, ensuring digital interactions are optimised for clarity, accessibility, and performance.

The role will collaborate closely with the wider business teams utilising Adobe Experience Platform to activate and drive personalisation activities across our digital touch points and providing insight into performance.

The individual will support the development of our My Allianz website, providing UX and analytics expertise to help enhance and drive the growth and adoption for our customer and broker base.

Location

We offer a flexible hybrid working arrangement, with core hub days on Tuesdays and Fridays at our Guildford office. Additionally, you'll join us one day per month in our London office for wider team collaboration.

Salary

Circa £40,000, depending on skills and experience.

Key Responsibilities

• Work with business stakeholders to implement and ensure the correct tracking, tagging and data layer requirements are in place using Adobe Data Collection (Launch).
• Use Adobe Analytics to monitor content performance, identify opportunities, and support data-driven content decisions and regular reporting to the business on website performance.
• Ensure content follows best practices for UX, mobile responsiveness, and digital accessibility (WCAG). (with experience in producing high fidelity wireframes in Figma - desirable)
• Use Adobe Experience platform and Adobe Target to drive personalisation and optimisation activities across our digital touch points.
• Collaborate with business stakeholders to ensure website content remains accurate, up to date and continuously optimised for visitor experience and their business needs.
• Edit, publish, and maintain digital content across AEM, ensuring accuracy, consistency, and adherence to brand and regulatory standards.
• Perform ongoing technical SEO audits and optimisation activities, including schema markup, metadata, internal linking, accessibility, error management and site speed improvements.
• Maintain quality assurance processes for content deployment, including testing across devices/browsers and validating analytics tracking.
• Contribute to content governance documentation, including component usage guidelines, publishing workflows, and SEO/UX standards.

Required Qualifications

• 3-5+ years of experience as a content editor, digital producer, technical content specialist, or similar role.
• Hands‑on experience with Adobe Experience Manager (AEM) – including component‑based authoring, page building, and asset management.
• Proficiency in Adobe Analytics – creating reports, interpreting data, and analysing user behaviour and content performance.
• Experience implementing or troubleshooting tagging within Adobe Data Collection (Launch).
• Strong understanding of technical SEO principles, tools (e.g., Screaming Frog, Google Search Console, SEMrush), and best practices.
• Solid grasp of website UX, IA (information architecture), and accessibility standards.
• Ability to understand HTML, CSS, and basic JavaScript (read‑only for troubleshooting preferred).
• Excellent attention to detail, with strong editorial judgment and technical problem‑solving skills.
• Ability to work in a fast‑paced environment with multiple stakeholders and competing priorities.
• Deep understanding of the Agile development methodology.

We support the government scheme "Access to Work" please feel free to ask us about the access to work scheme.

What We Will Offer You

• Flexible buy/sell holiday options
• Hybrid working
• Annual performance related bonus
• Contributory pension scheme
• Development days
• A discount up to 50% on a range of insurance products including car, home and pet
• Retail discounts
• Volunteering days

Our Ways of Working

Do you need flexibility with the hours you work? Let us know as part of your application and if it's right for our customers, our business and for you, then we'll do everything we can to make it happen. Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive – Your work life balance is important to us.

Integrity, Fairness, Inclusion & Trust

At Allianz, we believe in fostering an inclusive workforce and are proud to be an equal opportunity employer. Our commitment to equal opportunities, gender equity, and balanced gender representation, is demonstrated by our numerous accreditations: EDGE certified for gender inclusion, Women in Finance Charter members, Disability Confident employer, Stonewall Diversity Champion, Business in the Community's Race at Work Charter signatories, and Armed Forces Covenant gold standard employer.

We embrace neurodiversity and welcome applications from neurodivergent and disabled candidates, offering tailored adjustments to ensure your success.

We encourage our employees to advocate for their needs, whether it's assistive technology, ergonomic equipment, mentoring, coaching, or flexible work arrangements.

Accessible Application for All

As part of the Disability Confident Scheme, we support candidates with disabilities or long‑term health conditions through the Offer an Interview Scheme, for those meeting the essential skills for the role.

Contact our Resourcing team to opt into this scheme or for assistance with your application, including larger text, hard copies, or spoken applications.

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For any inquiries or to submit your application, please contact: Georgie Hill

If you are an at‑risk candidate facing potential redeployment, please include this information in your CV.

We reserve the right to close the advert early if we reach enough applications.

Join us – Let's Care for Tomorrow.

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