Digital Advertising Executive - Head Office

HobbyCraft; Poole; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading craft retailer in Poole seeks an Affiliate Marketing Manager to oversee and grow its Affiliate program. This role involves strategic planning, day-to-day program operations, and collaboration with various marketing teams to enhance performance. Ideal candidates will have 1-2 years experience in affiliate networks, be results-driven, and exhibit strong interpersonal skills. Benefits include 33 days holiday, 40% discount, and a personal pension scheme.

Benefits

33 days holiday including bank holidays

40% colleague discount

Access to personal pension scheme

Cycle2Work scheme

Discounted gym membership

Qualifications

• 1–2 years of hands-on experience with Affiliate networks/platforms.
• Motivated individual with success in managing or launching Affiliate programs.
• Familiarity with Paid Social and basic PPC knowledge desired.

Responsibilities

• Lead Affiliate Marketing program operations.
• Develop Affiliate partnerships to drive revenue growth.
• Collaborate with various teams on marketing alignment.

Skills

Affiliate marketing

Collaboration

Data-driven approach

PPC knowledge

Social media marketing

Job description

About the role

This pivotal role will focus on managing and growing our new Affiliate marketing program as a key performance channel within the wider marketing mix. You’ll work closely with the Head of Digital Marketing, our affiliate agency, and cross-functional teams including Content Marketing (PR / influencers), eCcommerce, and Trade, to ensure affiliate partnerships deliver measurable growth.

This role is ideal for someone with a strong grounding in affiliate marketing, who is ready to take on more ownership and drive initiatives end-to-end - from strategy to execution. You’ll also contribute to other channels within the digital marketing mix, including Paid Social and Paid Search, providing broad exposure to a high-performing, performance-focused digital team.

Key Responsibilities

• Affiliate Marketing Leadership
• Collaborate with the Head of Digital Marketing and our Affiliate agency to develop an Affiliate marketing program
• Own day-to-day Affiliate program operations : working with the agency to align business priorities with strategic recommendations, partner recruitment, activation, performance tracking, and optimisation
• Build and nurture relationships with key Affiliate partners and networks to drive revenue growth
• Analyse Affiliate performance and report on KPIs including ROI, conversion rates, and incremental sales
• Cross-Functional Collaboration
• Coordinate with the Content, PR and Influencer teams to align affiliate activity with broader marketing campaigns
• Work with Product, Trade, and eCommerce teams to align messaging and offers across key marketing channels
• Support Paid Media Execution
• Assist the Digital Advertising Manager in running Paid Social campaigns, including planning, execution, and performance monitoring
• Leverage PPC insights and audience data to inform affiliate targeting and vice versa
• App Store Optimisation (ASO)
• Manage ASO initiatives in collaboration with eCom product and development and Trading teams to enhance app visibility and downloads (experienced preferable but not essential)
• General & Ad Hoc Marketing Support
• Take on additional performance marketing initiatives as needed, with opportunities to grow into a broader digital marketing role over time

Requirements

• Min. 1–2 years of hands-on experience working with Affiliate networks / platforms and agencies
• Highly motivated and results-driven individual, with demonstrated success in managing or launching Affiliate programs and other paid media campaigns
• Familiarity with Paid Social (Meta, TikTok) and a working knowledge of PPC desirable
• Adaptable, results-oriented, data-driven and strategic approach, delivering continuous improvement, demonstrating a growth mindset
• Thrives in a collaborative environment and enjoys working as part of a team, demonstrating strong interpersonal skills and the ability to develop positive internal and external relationships
• A proactive self-starter who’s excited by performance-driven growth and digital innovation

Benefits

• 33 days holiday including bank holidays pro rata, growing with you during your time with us
• 40% colleague discount
• Access to a personal pension scheme
• Fun event days to fundraise for our charity partners
• Annual paid-for charity volunteer day
• Cycle2Work scheme
• Discounted gym membership
• Employee Support Programme, for overall wellbeing for you and your family, including financial and mortgage advice
• Access to a range of high street discounts
• An inclusive and creative working environment, so you can truly be you and enjoy your time at work
• Long service awards and gifts