Digital Acquisition Marketing Manager

RedCat Solutions Ltd; London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading financial services firm in London is seeking a Digital Acquisition Marketing Manager to lead campaigns across digital channels, manage a substantial budget, and collaborate with both internal and external stakeholders. The ideal candidate will have expertise in digital acquisition channels and experience with web analytics tools like Google Analytics.

Qualifications

• Excellent working knowledge of all digital acquisition channels.
• Experience using a web analytics tool, such as Google Analytics.
• Strong verbal and written communication skills.

Responsibilities

• Delivering acquisition marketing campaigns across all digital channels.
• Managing a large digital marketing budget.
• Collaborating with and managing in house and external agencies.

Skills

Digital acquisition channels

Web analytics tools

Strong communication skills

Stakeholder management

Tools

Google Analytics

Job description

Overview

In consumer financial services, the Digital Acquisition Marketing Manager will work across all digital marketing channels to support the B2C side of the business and deliver profitable sales growth.

Responsibilities

• Delivering acquisition marketing campaigns across all digital channels
• Managing a large digital marketing budget
• Collaborating with and managing in house and external agencies
• Managing all campaigns across the full lifecycle

Qualifications

• Excellent working knowledge of all digital acquisition channels
• Experience using a web analytics tool, such as Google Analytics
• Strong verbal and written communication skills
• Exceptional experience managing multiple internal and external stakeholders
• Previous experience working in finance sector is a bonus