Digital Account Director - FTC

ESSENCEMEDIACOM; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading media agency in London is seeking a Digital Account Director to oversee digital strategies for top clients. The ideal candidate will have extensive experience in digital advertising, excellent project management skills, and a solid background in managing teams. This role offers opportunities for career growth within a dynamic and collaborative environment.

Benefits

Competitive medical insurance

Paid time off

Partner discounts

Mental health awareness days

Qualifications

• Experience managing a team of digital specialists in an agency environment.
• Strong understanding of the UK digital media landscape.
• Ability to develop relationships with clients and stakeholders.

Responsibilities

• Oversee day-to-day digital strategy for key client accounts.
• Manage and mentor junior team members.
• Foster relationships with clients and media partners.

Skills

Digital Advertising

Project Management

Client Management

Communication Skills

Education

Relevant degree or equivalent experience

Tools

Digital Media Platforms

Analytics Tools

Job description

Digital Account Director – Richemont (Cartier, Van Cleef), Kenneth Green, Coca Cola

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom:

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

We are looking for a digital specialist across display and programmatic to continue their career asAccountDirector.This personwillassumeday-to-dayresponsibilityand strategic digital planning across the display and programmatic space for Richemont (Cartier, VanCleef, Piaget), Kenneth Green and Coca Cola, and willalsohelpoversee a team of morejunior staff responsible for theeverydayrunning of the account.

Experiencemanagingateam of digital specialists, preferably in an agencyenvironment,would be of benefit.This person will also be required to develop strong relationships with clients, suppliers,and other stakeholdersbecoming atrustedvoice for all things display and programmatic.As such the ideal candidate is someone withextensive knowledge of digital advertising across key platforms.

A closer look

You hold excellent knowledge of the UKdigital medialandscape and are well-versed inplanning and activating acrossdigital media.You have strong communication and project management skills and can engage with stakeholders effectively. You will also work closely with other media specialists tooversee delivery ofan integrated plan, often taking the lead in using digital/socialto link other media channels and understanding how other media plans fit in the system.

Youwill be responsible for delivering exceptional and excitingdigital work as well as the output of amanagerfor ateam of planners.

Key Responsibilities:

AccountDirectorsarecharged withresponsibility for theday-to-daydigital strategy and output of one (or more)clientaccounts,with several key areas of focus.These include:

Client& PartnerManagement

• Responsible fordelivering onthe over-arching display and programmatic strategy across the account(s) and ensuring this ties in with the wider digital and comms strategy.
• Acting asakey digital point-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agency’s digital output.
• Demonstratingadeepunderstanding of the media and technology developments that influenceyourclient’s business. Able to identify opportunities to test and innovate in the display & programmatic space, presenting these opportunities to stakeholders and securing client backing.
• Managing internal and external stakeholders to ensure multiple projects can be delivered simultaneously and to the required standard.
• Building and maintaining relationships with the key media partners and tech platforms.

Campaign Management

• Overseeing the production of comprehensive digital media plans (+ supporting material) that align with client’s objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back,both to internal and external stakeholders.
• Responsible for the end-to-end setup (from brief to end of campaign report) of digital campaigns across all relevant platforms/partners, working with 3rd party vendors and in-house programmatic teams to ensure accurate setup of campaigns.
• Responsible for maintaining the standard of regular quality assurance (QA) checks undertaken bythoseworking on the account to ensure campaigns are set up to defined best practice standards (and helping to evolve these best-practices as necessary).
• Working with team to ensure the standard and accuracy of weekly/monthly campaign performance reports.Leadingclient calls on a regular basis and supporting thewiderteam to present results as necessary.
• Ensuring all performance commentary delivers valuable insight and recommendations to clients. Working with the team to identify trends and recommend actions to capitalise/mitigate these trends as necessary.
• Ensuring the standard of end-of-campaign reporting and quarterly/annual reviews. Leading standalone research projects as required by the client.
  

People Management

• Ensuring the effective management 1 or 2 Digital Planner Buyers,ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
• Work with your team leadership to help train and develop entry level team members. Leading by example to motivate and encourage all those with less experience on the team.
• Communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person. Leading presentations where necessary.

Operational Excellence

• Identify opportunities to test and innovate in the digital space. Presenting these opportunities to stakeholders and securing client backing.Developing these into initiatives that can be used to further evolve the standard & efficiency of digital buying across the wider team.
• Developing tailored testing/learning agendas for clients that drive clear and actionable insight.
• Working closely with planning team + other channel specialists to ensure our digital activity compliments and enhances the wider marketing mix.

• Collaborating on thought-leadership pieces and POVs for the agency.
• Responsible for theaccurateand effective management of agency finance processes.Ensuring the immediate team fulfil the mandatory finance process in a timely and accurate manner to ensure prompt payment/invoicing and minimise finance queries.
  

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growthand Development to Mobilize the Enterprise.

About You:

Experience working in a busy agency or client-side display and programmatic team is key to this role.We are looking for a candidate who is able to display the following attributes:

• Strategic Campaign Management: You have a strong background in planning, managing, and optimising display and programmatic campaigns.

• Reporting & Insights: You are skilled at compiling detailed, insightful end-of-campaign reports and presentations, and have experience collaborating with teams to deliver regular client updates, such as QBRs and annual reviews.
  
• Client & Stakeholder Relationships: You have a track record of building strong relationships with clients and external partners. You are confident presenting to clients and leading calls, ensuring clear and effective communication at all times.

• Collaboration & Attitude: You thrive in a collaborative team setting, bringing a positive, proactive, and solutions-focused approach to your work.
• Team Leadership & Development: You have experience line managing and mentoring team members, supporting their development, and ensuring day-to-day workloads are managed effectively. You are comfortable training junior colleagues and fostering an inclusive, supportive team environment
• Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.

In return the successful candidate can expect to work asa memberof afun and engagingteamthat is part of acompanythattruly champions learning, development and will invest in your careerover the long term.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy)for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.