Demand Planner

Pure Fishing; Cramlington; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A global fishing tackle company is seeking a proactive Demand Planner to join their Supply Chain team in the UK. The role involves owning the demand forecasting process and ensuring product availability across European markets. Candidates should have 2-3 years of relevant experience, strong analytical skills, and a background in Supply Chain or Operations. Flexible working options and a competitive salary are offered in this dynamic environment.

Benefits

Flexible and hybrid working

Competitive salary and benefits package

Career progression opportunities

Qualifications

• 2-3 years experience in demand planning or a similar analytical role.
• Strong analytical skills to interpret data confidently.
• Clear communication skills in English; additional languages are a plus.

Responsibilities

• Own and maintain demand forecasts across categories.
• Lead monthly demand review meetings.
• Analyse historical data and prepare forecast reports.
• Track and improve forecast accuracy through KPIs.
• Support continuous improvements to forecasting tools.

Skills

Analytical skills

Forecasting

Understanding of KPIs

Communication skills

Team collaboration

Education

Degree in Supply Chain, Operations, Business

Tools

SAP MRP/APO

Job description

About us

Pure Fishing is a global provider of fishing tackle, lures, rods, reels, storage, equipment and apparel. Our portfolio features industry-leading brands, including Abu Garcia, Berkley, Penn, and Savage Gear, among others. Across the EMEA region, we have operations in 18 countries with offices in The Netherlands, UK, Denmark and Sweden - as well as smaller sales offices in most other European countries.

Our values - Empowerment, Authenticity, and Execution - shape how we work and collaborate every day. They define our workplace culture and guide us toward our mission : to provide the ultimate experience for anglers and customers through leading brands, innovative products, and superior service. We are dedicated to helping you have more fun and catch more fish, and deliver exceptional results as a passionate, high‑performing team!

Please see our website www.purefishing.com for further information, and follow our Pure Fishing Europe page on LinkedIn for an insight to life at Pure Fishing.

The Opportunity

We’re looking for a proactive and analytical Demand Planner to join our Supply Chain team. In this role, you’ll take full ownership of our demand forecasting process, helping ensure the right products are available at the right time across our European markets.

You’ll work closely with Sales, Supply Chain, and account stakeholders to build reliable forecasts, lead monthly demand reviews, optimise inventory, and support our S&OP cycle. This is a fantastic opportunity to step into a key role with real visibility and impact.

What You’ll Be Doing

• Own and maintain demand forecasts across categories and planning horizons, ensuring alignment with commercial plans.
• Lead monthly demand review meetings with sales and account teams.
• Analyse historical data to identify trends, seasonality, and demand patterns.
• Prepare forecast reports, variance analysis, and executive‑ready decks for S&OP.
• Highlight risks, opportunities, and assumptions to drive informed decisions.
• Track and improve forecast accuracy through key KPIs.
• Support ongoing improvements to forecasting tools and models.
• Contribute to wider supply chain initiatives and process optimisation.

What You’ll Bring

• 2–3 years’ experience in demand planning, supply chain, forecasting or a similar analytical role.
• A relevant educational background in Supply Chain, Operations, Business, or a similar field (completed or nearing completion) that supports strong analytical and planning capability.
• Strong analytical skills and the ability to interpret data confidently.
• Solid understanding of forecasting principles and KPI measurement.
• Experience with SAP MRP / APO (highly desirable).
• Clear, confident communication skills in English; additional European languages are a plus.

Why Join Us?

• Flexible and hybrid working.
• Competitive salary and benefits package.
• A role with visibility and ownership within a global organisation.
• Development and career progression opportunities.
• A supportive, passionate team in a business filled with energy, innovation, and outdoor spirit.

Interested?

If you’re ready for your next step and want to be part of a dynamic and growing global company, we’d love to hear from you.

Please contact our HR team at [e-mail].