DeFi Chief Marketing Officer

talents lab; London; Remote; GBP 58,000 - 88,000; Full time

Job summary

A blockchain startup in London is seeking a Chief Marketing Officer to lead brand strategy and communication. The ideal candidate will have experience in marketing within the crypto or fintech sector, further driving brand recognition and community engagement. This remote-first position offers a salary of 80K - 120K USD per year and provides opportunities for continuous learning and growth in a small but impactful team.

Benefits

Salary of 80K - 120K USD/year

Remote-first team

Budget for conferences and courses

Autonomy in a small team

Qualifications

• Experience in marketing at a crypto, fintech, or fast-growing tech company.
• Fluency in both DeFi and institutional contexts.
• Strong brand acumen and obsession with storytelling.

Responsibilities

• Shape the brand and voice in a fast-moving space.
• Drive thought leadership and effective campaigns.
• Own product marketing from positioning to launch.

Skills

Brand building

Storytelling

Campaign management

Community engagement

Clear communication

Job description

The Company

This team is building infrastructure for the next wave of onchain asset management.Their product lets anyone from individuals to institutions get exposure to diversified crypto portfolios through a single token. It's built on a new token standard, designed to be transparent, composable, and easy to integrate across DeFi.

The vision is big: make it simple to create, manage, and scale tokenized investment strategies onchain. The product is live in beta, and the team is gearing up for its next phase of growth.

The Role

We're looking for a Chief Marketing Officer to lead how the world sees and understands what they're building. Someone who can shape the story, grow the brand, and connect it with both the crypto-native and institutional worlds. It's a big role, with real influence across product, partnerships, and community.

What You'll Do

• Shape the brand and voice in a space that moves fast and doesn't wait for anyone
• Build marketing strategies that actually work in crypto from content to community to growth
• Turn complex tech into simple, clear stories that people understand and remember
• Drive thought leadership, campaigns, and storytelling that cut through the noise
• Grow and engage the right communities, especially across crypto-native platforms
• Own product marketing end-to-end, from positioning to launch
• Lead company's presence at events, in the press, and across the wider ecosystem
• Start small, build smart and hire great people as the company scales

What You Bring to the Table

• You've led marketing at a crypto, fintech, or fast-growing tech company and know what it takes to build from the ground up
• You speak both DeFi and institutional fluently, and can switch between the two without missing a beat
• You know how to run campaigns that actually move the needle not just look good on a slide
• You're strong on brand, sharp on storytelling, and obsessive about consistency
• You're a clear, confident communicator who can build trust with both internal teams and external partners
• You think like a builder curious, hands-on, and ready to shape something that doesn't exist yet

What You'll Get

• A salary of 80K - 120K USD / year
• Remote-first team
• Keep learning with a budget for conferences, courses, and growth
• Small team, big impact, lots of autonomy

We work with companies that care about building inclusive, respectful teams where people feel safe to be themselves, grow, and belong. No matter your background, identity, or path, you're welcome to apply. And if you ever have questions or doubts during the process, we're always here to support you.