Data & CRM Analyst

Manpower UK Ltd; Greater London; Hybrid; GBP 35,000 - 42,000; Full time

Job summary

A recruitment agency is seeking an interim Data & CRM Analyst to support their FMCG client in Kingston upon Thames. This full-time, 6-month role involves managing CRM systems and analyzing sales data for improved commercial strategies. An ideal candidate will have a minimum of 4 years of experience in sales support or analysis and knowledge of CRM tools. The position offers both remote and onsite working arrangements, alongside competitive compensation.

Benefits

Free parking

Discounts at staff shop

Gym access

Qualifications

• At least 4 years of experience in a sales support, CRM, or commercial analyst role, ideally in FMCG.
• Strong working knowledge of CRM systems and Excel/BI tools.
• Experience analyzing sales data and translating it into clear actions.

Responsibilities

• Manage the CRM system and support field sales teams with tasks.
• Analyze sales performance data across regions and customer types.
• Collaborate with digital teams for seamless customer engagement.

Skills

Sales support

Data analysis

CRM systems

Commercial mindset

Collaboration

Tools

Salesforce

Power BI

Tableau

Job description

Overview

Manpower is currently seeking an interim Data & CRM Analyst, to work with our global FMCG client Unilever, renowned for brands such as Dove, Sure, Persil, and Simple, and become an integral part of their fast-paced FMCG environment.

The position is based in Kingston upon Thames, Surrey. This is a full-time temporary role to run for 6 months, requiring 36.25 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £42,000 per annum, pro rata, depending upon experience.

The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements. This role is business critical, so unfortunately, we cannot accept applications with more than 2-4 weeks\' notice period.

About The Magnum Ice Cream Company

We\'re on a mission to grow our presence across the UK through smart targeting, meaningful customer relationships, and exceptional service-and we need someone who thrives at the intersection of data, action, and commercial strategy to help make it happen.

Job purpose and main responsibilities

You will be part of the Out of Home department which consists of different sales teams (Trade, KAM and Field). You will report to the Operational Excellence and Field Lead Manager. You are responsible for managing the CRM system, day-to-day field sales admin tasks, analyses of sales data, and identifying growth opportunities and efficiencies. Your insights will directly influence who we visit, when, and with what message-ensuring every sales conversation counts. You will work together with the various sales teams to initiate opportunities as well as integrate digital tools into the teams to ensure the contact strategy includes both digital and physical. You will stimulate a culture within OOH where data insights, innovations and digital improvements are continuously considered.

Key responsibilities

• CRM & Field Sales Admin
• Own the daily maintenance and optimisation of our CRM (e.g. tagging, lead status, follow-ups).
• Support the field sales team with visit planning, action tracking, and customer data updates.
• Ensure customer and lead information is complete, clean, and actionable.

Sales Data Analysis & Targeting

• Analyse sales performance data across regions, channels, and customer types.
• Identify top-performing locations, lapsed accounts, and white space opportunities.
• Recommend who to visit, when, and why, based on real data.

Journey Planning & Sales Strategy

• Use data to prioritise account visits and actions (e.g. restock, upsell, promotional planning).
• Help shape strategic route planning to maximise sales efficiency and coverage.
• Surface actionable insights to the sales team through dashboards, reports, or planning tools.

Omnichannel Contact Strategy

• Collaborate with digital and marketing teams to develop a seamless customer journey.
• Integrate digital touchpoints (e.g. email, SMS, WhatsApp) with physical sales visits.
• Ensure customers hear from us in the right way, at the right time, across all channels.

New Business & Growth Development

• Source and prioritise new leads using data (e.g. location gaps, venue type trends, seasonality).
• Highlight high-potential existing accounts for expansion (e.g. adding SKUs, secondary sites).
• Assist in building smart targeting lists for promotions, campaigns, and new launches.

What we\'re looking for

Experience & Skills

• At least 4 years of experience in a sales support, CRM, or commercial analyst role (ideally FMCG or foodservice).
• Strong working knowledge of CRM systems (e.g. Salesforce) and Excel/BI tools (e.g. Power BI, Tableau).
• Experience analysing sales data and translating it into clear commercial actions.
• Comfortable collaborating with field sales teams, digital marketers, and leadership.
• Understanding of omnichannel B2B customer engagement is a strong plus
• A passion for innovation and technology

Attributes

• Data-driven but commercially minded-you know how to find the story in the numbers.
• Highly organised, detail-focused, and able to manage multiple priorities.
• Great communicator-clear, concise, and comfortable sharing insights with different teams.

Kingston working environment

Contractors who are based at Kingston will be eligible to get free parking at a local carpark.

There is a Unilever Staff Shop located on the Ground Floor next to the main entrance, where Contingent Workers can buy discounted Unilever products.

A canteen.

A Gym is available for use on the Ground Floor (with subscription). Facilities in the gym include cardiovascular equipment, resistance machines, spin bikes, free weights area, boxing equipment and a stretch/matted area. Classes are also available and can be booked directly with the Gym. Shower facilities are available in the changing rooms, along with hairdryers.