Data Analyst

The Great & The Good; United Kingdom; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading advertising agency in London is seeking a Senior Data Analyst to drive strategic growth for key brands. The role involves analyzing market trends and delivering actionable insights. Candidates should have experience with data visualization tools like Excel, SQL, and Power BI, alongside strong communication skills for presenting data effectively. This position offers an exciting opportunity to influence marketing strategies in a dynamic environment.

Qualifications

• Recent experience as a Data Analyst in an agency or in-house.
• Deep understanding of consumer behaviour through data.
• Strong proficiency in Excel.

Responsibilities

• Analyze market trends, consumer behaviour, and competitor activity.
• Develop and optimize detailed trading plans to maximize sales activity.
• Deliver clear presentations and proactive recommendations.

Skills

Analytical skills

Data visualization

Communication skills

Understanding consumer behaviour

Tools

Excel

SQL

Power BI

Tableau

Brandwatch

Sprout

Job description

Senior Data Analyst

Are you an ambitious and curious‑minded Senior Data Analyst ready to drive strategic growth for high‑profile brands?

About the Company

Our client is a major creatively‑driven advertising agency that helps world‑class brands drive significant business advantage. At the heart of the operation is an exceptional data and strategy team that helps brands understand their worlds and ultimately influences informed, intelligent and effective marketing strategy. The agency is one of the most creatively awarded shops in London; you will most definitely know their work.

Location

Beautiful offices in central London.

The Opportunity

The role of Data Analyst sits integrally at the intersection of numbers, client strategy, and e‑commerce: transforming complex data into compelling commercial action. You will be the go‑to expert for understanding real‑time brand sales activity, campaign effectiveness and leading the data narrative for key accounts (including automotive and retail).

Your Role

• Understand the data: analyse market trends, consumer behaviour, and competitor activity
• Bring the data to life: develop, create, and optimise detailed trading plans to maximise sales activity and ROI.
• Help everyone else understand the data: deliver clear presentations and proactive recommendations to senior client contacts and agency leadership.
• Manage the data: manage and deliver critical weekly reports, fulfilling ad hoc client requests that feed directly into key business decisions.
• Make the data meaningful: work closely with the wider agency teams to build and implement integrated campaign briefs.

You

A driven, detail‑focused individual who thrives in a busy environment. You are comfortable in the weeds of complex data but capable of seeing the big picture and telling a persuasive commercial story. Experience in retail, automotive or telcos sectors would be useful.

• You bring recent experience as a Data Analyst, either from an agency or in‑house.
  • You have deep understanding of how data demonstrates consumer behaviour and a genuine interest for all things related to marketing and consumer data insights.
• Exceptional analytical skills with proven experience translating complex data set
• Naturally, you bring strong proficiency in Excel. Experience with the following will be a bonus:
  • SQL
  • Power BI, Tableau
  • Brandwatch, Sprout
• Great communication skills: proven ability to build strong working relationships, and happy presenting data to clients and colleagues.

The Great & The Good represents talented people who love what they do. We recruit for the great and the good of the Marketing, PR, Digital, Advertising and Creative industries.