Customer Relations Manager

Athena Care Homes; March; On-site; GBP 40,000; Full time

Job summary

A family-run care home provider in March is seeking a Customer Relations Manager to enhance resident admissions through effective sales strategies and community engagement. The ideal candidate will be confident in sales, have excellent communication skills, and a data-driven mindset to improve performance. A competitive salary of £40,000 per annum plus commission is offered, with additional benefits including 33 days of holiday and a comprehensive induction.

Benefits

33 days of holiday per year

Free Blue Light Card

Refer a friend scheme

Qualifications

• Confident sales person passionate about making a difference.
• Excellent communication skills and ability to connect with a variety of people.

Responsibilities

• Manage incoming sales enquiries and ensure timely follow-up.
• Work with Marketing Manager to improve lead generation.
• Build strong links within the local community.

Skills

Sales confidence

Excellent communication

Data-driven mindset

Job description

Overview

As a Customer Relations Manager at Athena Care Homes, you will be responsible for growing the pipeline of new residents looking to join our care homes.

About the homes

At Aria Court, we’re offering 92 newly refurbished rooms and an award-winning kitchen team. The home is located in a quiet residential nook in March, and features a cinema, hair salon, multiple dining rooms. Beautiful gardens provide a bounty of home-grown fruit and veg.

About the role

The Customer Relations Manager is the primary point of contact for enquiries from prospective future residents. Working alongside the management team, you’ll ensure occupancy and average weekly fees exceed our realistic targets.

You will be expected to focus on one particular home at a time, driving private occupancy levels and once you have achieved your targets, you can move on to support another home in the group within the same region.

It’s not just sales though, we want someone who can own the full end-to-end function, from enquiry handling, show arounds, and also embed themselves in the community; raising awareness of our homes, making lasting partnerships and driving our business forward – our referral sources are really important.

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Salary

£40,000 per annum base salary, plus commission for permanent private admissions and respite admissions.

Shift Pattern

40 hours per week, Monday to Friday with flexibility to support on weekends when required.

Home Location

Aria Court - Coronation Close, March, England, PE15 9PP

Key Duties & Responsibilities

• Manage the incoming sales enquiries, and ensure that all leads are followed up appropriately and in a timely manner from initial enquiry through to admission.
• Work closely with the Marketing Manager to drive and improve lead generation using offline and digital channels and social media.
• Analyse sales and marketing data to create effective action plans for each home, utilising wider market and competitor research.
• Build strong and positive external links within the local community to enhance awareness of the homes in their local markets.

Training, Skills & Experience Required

• Be a confident sales person with a passion for making a genuine difference to people’s lives.
• You’re approachable, fun, enterprising, and comfortable working in an ambitious, ever-growing environment.
• Excellent communication skills and the ability to connect with a variety of people.
• Be data driven, passionate about metrics, and intellectually honest about how your work is performing -- and driven to continuously improve it.

What we can offer

• Fully comprehensive induction.
• Competitive salary, plus commission.
• 33 days of holiday per year.
• Free Blue Light Card & access to the Blue Light discount platform.
• Refer a friend scheme.

About Athena

Athena Care Homes are a family run business with seven homes across East Anglia. We have care homes in Peterborough, Cambridgeshire, Kings Lynn (West Norfolk) & Ipswich (Suffolk).

We want to be the first choice for high quality residential, nursing and dementia care, leaving a positive legacy within our communities.

Our care homes are managed by amazing and passionate people, including strong leadership by our home managers with dedicated care, clinical, hospitality and activities teams to provide exceptional care and experience, achieving brilliant outcomes for people in our care.

We hold our values close to our hearts and ensure that team members throughout each of our residential and nursing homes understand them and what importance they hold. We approach everything we do with thought, and we deliver with passion.