CRM Transformation Leader — Personalised Journeys

Virgin Atlantic; Crawley; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading airline company is seeking a CRM Manager to define and execute its CRM strategy, manage a team of three, and enhance customer journeys through innovative CRM practices. The ideal candidate will have a degree-level qualification, significant CRM experience, and a track record of driving commercial results. This is a hybrid role based in Crawley, requiring three days a week at the headquarters.

Qualifications

• Proven track record of delivering commercial results through CRM.
• Demonstrable CRM activation case studies.

Responsibilities

• Define and deliver the CRM strategy and trading plan.
• Lead a team of three CRM Leads.
• Drive continuous improvements in Pre-Flight VoC performance.
• Enhance multi-touchpoint pre-flight journeys for greater personalisation.

Skills

Data and insight-led mindset

Stakeholder management

Strong communication skills

Experience in fast-paced environments

Conflict resolution

Education

Degree-level qualification or equivalent experience

Job description

A leading airline company is seeking a CRM Manager to define and execute its CRM strategy, manage a team of three, and enhance customer journeys through innovative CRM practices. The ideal candidate will have a degree-level qualification, significant CRM experience, and a track record of driving commercial results. This is a hybrid role based in Crawley, requiring three days a week at the headquarters.