CRM Marketing Operations Specialist

CPS Group (UK) Limited; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading brand in media and entertainment is seeking a CRM Marketing Operations Specialist to optimize messaging strategies and ensure high-quality user experiences. This role involves executing CRM messages, coordinating marketing campaigns, and applying best practices across various channels. Candidates should have at least 2 years of experience and proficiency in messaging platforms like Braze. The position offers a hybrid work model in London.

Qualifications

• Minimum 2 years of experience in marketing operations and analytics.
• Proficiency in Braze platform and other messaging platforms.
• Strong skills in insights analysis and documentation.

Responsibilities

• Build, test, and execute CRM messages across the customer lifecycle.
• Drive messaging optimization and run A/B tests.
• Coordinate marketing campaigns and manage project plans.

Skills

CRM automation

Analytics proficiency

Attention to detail

SQL knowledge

Effective communication

Tools

Braze

Salesforce Marketing Cloud

Adobe Experience Manager

Job description

Overview

Role: CRM Marketing Operations Specialist

Industry: Media & Entertainment

Specialism(s): CRM, Messaging, Braze, AEM, Quality Assurance, CRM Lifecycle Comms, Solution Design, Push, In-App, SMS

Type: Contract, Inside IR35

Location: London (Hybrid)

Pay Rate: 250 - 305 per day

Start: October 2025

Role Summary

CPS Group UK are delighted to be working with a leading brand to appoint a CRM Marketing Operations Specialist to enable marketer strategies through knowledge and execution of messaging channel end-to-end solutions.

The CRM Marketing Operations Specialist is accountable across the messaging lifecycle, from solution design to build and deployment, to understanding the impact of the campaign. The role is critical to ensuring high-quality user experience through a rigorous quality assurance approach and peer feedback.

Responsibilities

• Build, test and execute CRM messages across the entire customer lifecycle
• Continually drive messaging optimization and best practice adoption
• Run A/B and multivariate tests
• Coordinate with marketing teams to create and manage the end-to-end marketing campaign process
• Create and manage project plans with clearly defined deliverables and resources
• Within the team, coordinate CRM workstreams and prioritise effectively
• Track and communicate CRM messaging progress
• Monitor messaging campaigns and initiatives, flagging and mitigating issues where required
• Traffic messages utilizing targeting capabilities, considering business goals
• Implement and audit all analytic encoding to enable messaging effectiveness
• Report and analyse on message performance
• Ensure CRM operations conform to regulatory standards (e.g. GDPR)

Requirements

• 2+ years of work experience in marketing operations, analytics
• Proficiency using Braze platform
• Experience in Marketing/CRM automation and personalisation
• Active certifications in messaging platforms (Salesforce Marketing Cloud, Braze, Adobe Experience Manager)
• Understanding of messaging best practices (email, push, in-app)
• Strives for quality
• High attention to detail and ability to readily spot potential bugs/issues
• Excellent written/documentation skills
• Skilled in Insights Analysis
• Working knowledge of SQL
• Experience working in agile teams
• Effective communication skills with globally diverse cultures
• Curious and analytic mindset, striving to build expertise
• Multi-lingual (desirable, excellent English language/written skills mandatory)

How to apply

For more information or immediate consideration, please contact CPS Group UK.

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