CRM Manager

Michael Page (UK); England; On-site; GBP 38,000 - 45,000; Full time

Job summary

A leading FMCG Wellness business is seeking a CRM expert to drive customer acquisition and retention through strategic development and implementation of CRM initiatives. The successful candidate will analyze data trends and collaborate with marketing teams to enhance retention efforts, contributing to the company's ongoing success.

Qualifications

• Strong background in CRM and data analysis.
• Experience in customer retention strategies execution.
• Proven ability in A/B testing and digital campaign management.

Responsibilities

• Developing and implementing CRM strategies.
• Analyzing customer data for retention improvements.
• Monitoring performance of retention initiatives and aligning with marketing campaigns.

Skills

Data Analysis

CRM Strategies

A/B Testing

Digital Marketing

Problem-Solving

Tools

CRM Platforms

Job description

• Are you looking to work in a fast paced and evolving business?
• An exciting opportunity for a CRM expert to join a rapidly growing FMCG Business

About Our Client

This is a permanent role within a growing FMCG Wellness business. They are now looking for a CRM expert to join them as they continue their journey of success!

Job Description

You will be responsible for:

• Developing and implementing CRM strategies
• Analysing customer data and behaviours to identify trends and opportunities for retention improvements.
• A/B testing, email building and reporting
• Creating and enhancing the loyalty strategy and driving customer acquisition
• Monitor and report on the performance of retention initiatives, providing actionable insights.
• Working closely with marketing teams to align retention efforts with broader campaigns.

The Successful Applicant

The successful candidate will have:

• A strong background in CRM
• Demonstrable experience with CRM platforms and tools, with a focus on data analysis and campaign execution.
• Proven ability to develop and implement customer retention strategies.
• Excellent analytical skills, with the ability to interpret data and provide actionable recommendations.
• Experience in A/B testing and optimisation
• Knowledge of digital marketing practices, including email and SMS campaigns.
• A proactive approach to problem-solving and staying updated on industry trends.

What's on Offer

A salary of up to £45,000 is on offer for the successful candidate