CRM Manager

Fynity; City Of London; Hybrid; GBP 59,000 - 70,000; Full time

Job summary

A forward-thinking retail business in Central London is looking for a CRM Manager to join on a 12-month fixed-term contract. This role requires proven experience in CRM and lifecycle marketing, focusing on driving customer engagement through multi-channel communications. The ideal candidate must possess strong analytical skills and a strategic mindset. Competitive salary up to £70,000 and hybrid working available.

Benefits

Competitive salary up to £70,000

Colleague discount and perks platform

Salary sacrifice pension

Employee Assistance Programme

Enhanced family leave and life assurance

Qualifications

• Proven CRM, customer communications or lifecycle marketing experience.
• Strong understanding of customer data, segmentation, and personalisation techniques.
• Analytical skills with confidence in interpreting data and insights.

Responsibilities

• Scope business requirements and identify communication opportunities.
• Propose multi-channel communication plans tailored to customer cohorts.
• Establish testing and measurement frameworks to optimise customer engagement.

Skills

CRM experience

Customer communications expertise

Data analysis

Multi-channel campaign management

Customer data segmentation

Strategic mindset

Job description

CRM Manager - 12 Month FTC

Location: Hybrid, Central London, 3 days in office

We're looking for a CRM Manager to join a forward‑thinking retail business on a 12‑month fixed‑term contract. This isn't just a standard CRM role, we're looking for someone with experience in stand‑alone CRM positions who can take ownership of the customer lifecycle, translate data into actionable insights, and create seamless, multi‑channel communications that drive engagement, retention, and commercial impact.

Working closely with marketing and technical teams, you'll be pivotal in bridging the gap between online and offline customer journeys, unlocking data opportunities, and shaping communications across email, SMS, direct mail, and web personalisation. This is an exciting opportunity for someone who thrives on shaping strategy while executing high‑impact campaigns.

What You'll Be Doing

• Scope business requirements and identify communication opportunities across the full customer lifecycle
• Propose multi‑channel communication plans tailored to customer cohorts
• Analyse available customer data and blend cross‑channel insights to create joined‑up experiences
• Deliver quick‑win activities while building longer‑term CRM strategies
• Develop and implement automated programmes with relevant segmentation and creative content
• Establish testing and measurement frameworks to optimise customer engagement and value
• Collaborate with technical teams to support offline and online customer journeys
• Advise on campaign prioritisation and 'next best action' strategies

We're looking for someone with:

• Proven CRM, customer communications, or lifecycle marketing experience
• Strong understanding of customer data, segmentation, and personalisation techniques
• Experience managing multi‑channel campaigns (email, SMS, direct mail, web)
• Analytical skills with confidence in interpreting data and insights
• Familiarity with CRM platforms, ESPs, and customer data management
• A proactive, strategic mindset with a passion for delivering exceptional customer experiences

What's in it for You

• Competitive salary up to £70,000
• Colleague discount and perks platform (cinema tickets, cashback, brand discounts)
• Salary sacrifice pension
• Employee Assistance Programme
• Enhanced family leave and life assurance
• Hybrid working with 3 days in our Central London office

If you're ready to step into a CRM role where you'll influence the full customer lifecycle, deliver high‑impact campaigns, and help shape strategy, send your CV across today!

If you are interested please apply ASAP. The People Network is an employment agency and will respond to all applicants within three - five working days. If you do not hear within these timescales please feel free to get in touch.