CRM Manager

Stott and May; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment firm in London is looking for a CRM Manager to own their CRM and customer communications strategy. You will lead email and mobile marketing efforts, improve customer engagement, and manage the customer database to drive profitable relationships. The ideal candidate has a minimum of 3 years’ CRM marketing experience and is passionate about delivering exceptional customer experiences in the fashion or retail industry.

Qualifications

• Minimum 3 years’ experience in online CRM marketing, ideally within fashion or retail.
• Proven track record in managing retention and CRM programmes and database management.
• Hands‑on experience building workflows within a CRM system.

Responsibilities

• Own the CRM, retention, and customer communications strategy.
• Lead the email and mobile marketing plan.
• Track key KPIs to boost engagement and improve marketing performance.

Skills

CRM marketing

Database management

Web analytics (Google Analytics)

Excel

Creativity

Tools

CRM system

Excel

Google Analytics

PowerPoint

Word

Job description

Job Title: CRM Manager

Location: London

Type of Role: Permanent, Full-time

Working Pattern: Hybrid – 4 days in the office, 1 day working from home

Do you love turning customer data into engaging, revenue‑driving campaigns? Our retail client is looking for a CRM Manager to own their CRM, retention, and customer communications strategy—and make a real impact!

You’ll lead the email and mobile marketing plan, track key KPIs, and build long‑term, profitable relationships with customers. Working alongside the Insight Analyst, you’ll manage, develop, and mine the customer database to uncover insights, boost engagement, and improve marketing performance.

What we’re looking for:

• Minimum 3 years’ experience in online CRM marketing, ideally within fashion or retail
• Proven track record in managing retention and CRM programmes and database management
• Hands‑on experience building workflows within a CRM system
• Strong knowledge of web analytics (Google Analytics) and expert in Excel, Word, PowerPoint
• Analytical mindset with creativity to deliver exceptional customer experiences

This is your chance to shape how our client connects with their customers and take their CRM to the next level!