CRM Executive

Hastings Insurance Services; Leicester; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

An insurance company in Leicester is looking for a CRM Executive for a 12-18 month fixed-term contract. You will shape email, SMS, and push communications, enhancing customer engagement. The ideal candidate has experience in customer lifecycle management, proficiency in a CRM platform like Braze, and strong project management skills. This role offers a hybrid working model and a competitive benefits package including a bonus scheme and 25 days of leave.

Benefits

Flexible hybrid working

Competitive bonus scheme

25 days annual leave

Life assurance cover

Thrive mental health app

Qualifications

• Experience in CRM customer lifecycle management or similar.
• Proficiency with Braze or a similar CRM platform.
• Strong project management skills with the ability to juggle multiple priorities and deadlines.

Responsibilities

• Support the marketing lead in developing the CRM strategy and customer journeys.
• Contribute to planning and execution of improvements to existing campaigns.
• Leverage full capabilities of our CDP, CRM, and CMS platforms.

Skills

CRM customer lifecycle management

Proficiency with Braze or similar CRM platform

Strong project management

Excellent communication skills

Customer-first approach

Job description

CRM Executive - 12-18 Month FTC

Bexhill or Leicester – Hybrid one day per week on site

As a CRM Executive you will play a key role in shaping and executing Email, SMS, and Push communications across the customer lifecycle. You will help drive customer engagement and increase brand awareness in a fast‑paced environment.

Responsibilities

• CRM Strategy and Planning – Support the marketing lead in developing the CRM strategy and customer journeys, leading end‑to‑end campaign management.
• Campaign Execution – Contribute to planning and execution of improvements to existing campaigns and introduction of new campaigns.
• Platform Expert – Leverage the full capabilities of our CDP, CRM, and CMS platforms to design, build, and optimise campaigns, customer journeys, and reports.
• Data‑Driven Communication – Use data to create highly personalised journeys and communications at the right time and diversify the channel mix.
• Reporting and Insight – Analyse campaign performance and provide weekly reports on insights, actions, and outcomes to drive continuous improvements.

Qualifications

• Experience in CRM customer lifecycle management or similar.
• Proficiency with Braze or a similar CRM platform.
• Strong project management skills with the ability to juggle multiple priorities and deadlines.
• Customer‑first approach championing excellent services and engagement.
• Excellent communication and collaboration skills.

This is a fixed‑term contract of 12‑18 months. We are not offering sponsorship for this role.

Benefits

• Flexible hybrid working – hybrid one day per week on site.
• Competitive bonus scheme – eligible for our annual 4Cs performance bonus.
• 25 days annual leave with bank holidays and the option to buy or sell one week.
• Financial wellbeing – life assurance cover, income protection, matched pension contributions up to 10%.
• Mental wellbeing – Thrive mental health app, 24/7 self‑assistance programme, in‑house mental health first aiders support, and dedicated team.

Hastings Direct is an equal opportunities employer. All qualified applicants will receive consideration for employment regardless of gender, age, race, disability, ethnicity, religion or belief, sexual orientation, gender reassignment, marital or family status.