CRM Executive

Merry Hill Group; Castleton; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading retail organization in Castleton seeks a CRM Executive to optimize and deliver CRM strategies and campaigns. The candidate will work alongside the CRM Manager, ensuring database cleanliness, managing email campaigns, and analyzing performance metrics to enhance customer engagement. This hybrid role offers opportunities for personal growth within an innovative team focused on continuous improvement. Passion for analytics and CRM execution is essential for success in this position.

Qualifications

• Experience in a similar role within CRM.
• Proven success in delivering CRM strategies.
• Strong analytical skills for data interpretation.

Responsibilities

• Assist in planning and executing CRM campaigns.
• Manage database cleanliness and segmentation.
• Deliver campaign performance reports and insights.

Skills

Analytical skills

CRM execution

Email marketing

Data segmentation

Campaign management

Job description

Description

This role plays an integral part within the team working closely with the CRM Manager cutting across all aspects of CRM in supporting the wider Communication and Ecommerce strategy.

The Team

This is a fantastic opportunity to join our Ecommerce UX & Delivery team, across one of the most exciting retail businesses in the UK.

About You

You will have experience gained from a similar role and environment, with proven success in CRM, strong analytical skills with the ability to prepare, interpret and present data. Ideally you will have experience in Apps in terms of execution and what best in class looks like.

We want you to have a proven track record of delivering a CRM strategy and managing complex, personalised, segmented CRM campaigns.

As a CRM Executive you will be:

• Assisting in the planning and delivering of CRM and email marketing campaigns including coordination of communication planner
• Assist in the planning and development of push notification
• Supporting the CRM Manager with database management including database cleanliness
• Involvement in the development of data segmentation strategies
• Manage the building, scheduling, testing and optimisation of email campaigns
• Assist in the delivery of weekly and monthly campaign performance reports
• Establish email performance benchmarks, summarise key insights, and recommend actions to improve email performance
• Create a testing plan to improve customer engagement and produce a log of what works and what doesn’t
• Manage all automated communications by maintaining and reporting on current campaigns and continuously looking for areas to enhance
• Collaborating with other departments ensure the CRM strategy works well for every aspect of the business
• Work with the CRM Assistant to ensure all day‑to‑day communications are delivered on time and to a high standard
• Support on technical integrations and wider development projects
• Embrace the value of "Defying Ordinary" by driving continued and relentless improvement and innovation within the CRM department

Why Footasylum?

We are one of the leading omni‑channel retailers across the UK, but more than that we are a brilliant place to work. We value you and your development. We have loads of examples of people moving upwards, across to other departments and given training to excel their personal and professional skills. Our aim is to create a fun environment, where your success is paramount to ours and you are given the right tools, support and platform to achieve your goals.

Diversity

We recognise and value the importance of diversity to help make sure we have lots of different perspectives when we are building services to customers and the wider business. This is great news for our business. Diversity for us is also, importantly, about building happy teams full of people that want to learn and want to be inspired by each other and our different experiences and backgrounds.

Recruitment Process

We review applications on an individual basis, and if we feel you would be a good fit we’ll invite you for a call or Teams video for an informal chat about the role, and to see if we’re a good fit for you.

We value open and honest conversations and collaboration, giving you a chance to learn about what we are doing in an informal and friendly environment. We want to know about you and why you feel that this is the opportunity for you.

Please note, this is not a remote role, and our expectation is that you will be able to attend Head Office in a hybrid way, in Rochdale.