CRM Data Analyst - Personalisation & Insights (Hybrid London)

Sphere Digital Recruitment; Greater London; Hybrid; GBP 45,000 - 48,000; Full time

Job summary

A dynamic brand agency in London is seeking a CRM Data Analyst to utilize customer and campaign data for enhanced marketing strategies. The ideal candidate should have over 5 years of CRM analytics experience, strong SQL and Power BI skills, and be capable of translating complex data into actionable insights. This role involves building performance dashboards, defining metrics, and coaching junior analysts within a hybrid work model. Competitive salary up to £48,000 per annum offered.

Qualifications

• 5+ years experience in CRM analytics or marketing data analysis.
• Strong SQL and Power BI skills plus experience with Python or R.
• Excellent knowledge of CRM performance metrics and customer segmentation.

Responsibilities

• Build and maintain CRM performance dashboards in Power BI or Looker Studio.
• Define and manage CRM measurement, segmentation, attribution and KPI frameworks.
• Develop actionable insight reports that improve campaign targeting.

Skills

SQL

Power BI

Python

R

Data storytelling

Job description

A dynamic brand agency in London is seeking a CRM Data Analyst to utilize customer and campaign data for enhanced marketing strategies. The ideal candidate should have over 5 years of CRM analytics experience, strong SQL and Power BI skills, and be capable of translating complex data into actionable insights. This role involves building performance dashboards, defining metrics, and coaching junior analysts within a hybrid work model. Competitive salary up to £48,000 per annum offered.