CRM & Communications Manager

NatWest Group; Birmingham; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading financial services company in Birmingham is seeking a CRM & Communications Manager to enhance email marketing initiatives. This role involves creating engaging content, collaborating with various teams, and analyzing campaign effectiveness. The ideal candidate has experience in CRM and campaign management, along with proficiency in tools such as Adobe Campaign and Microsoft Dynamics 365. The position offers a hybrid working model, balancing office and remote work.

Qualifications

• Proven track record in CRM and campaign management.
• Ability to work with multiple stakeholders.
• Hands-on experience with digital marketing tools.

Responsibilities

• Support email marketing initiatives for brand awareness.
• Collaborate with marketing leaders to create engaging content.
• Analyze metrics to improve email effectiveness.

Skills

Email marketing

Content creation

CRM management

Campaign management

Attention to detail

Tools

Adobe Campaign

Microsoft Dynamics 365

Salesforce

HTML/CSS

Job description

Join us as a CRM & Communications Manager

• If you0re a passionate marketeer with a flair for crafting compelling communications, weve got just the role for you at Tyl by NatWest
• Joining our exciting FinTech environment, youll make sure our customer emails are on brand and really hit the mark in terms of the message were trying to put across
• Ourteam operates within a hybrid working model, which means youll work from home some of the time, but youll also spend time working from an office twice weekly to collaborate with your colleagues
• We thrive through diversity and value the variety of backgrounds, perspectives and opinions in the room – and if you value this too, theres a place for you with us

What youll do

As our CRM & Communications Manager, youll be supporting email marketing initiatives to create attractive content that drives brand awareness, customer retention, and our strategic goals.

Your key responsibilities will include:

• Collaborating with marketing leaders, Take Payments stakeholders and creative professionals to research and create attractive digital marketing content as well as service led communications
• Helping to plan and deliver efficient and engaging email communications via multiple channels
• Leveraging email communities, digital media partners and advanced marketing techniques to produce high quality content, drive traffic, and generate customer leads
• Analysing content performance metrics and improving email content effectiveness and experiences across our digital marketing channels and campaigns
• Reviewing and making sure that email campaigns comply with applicable laws, regulations and policies

The skills youll need

Were looking for a dynamic marketer with a proven track record in CRM and campaign management. Youll bring fresh ideas, a strategic mindset, and a passion for delivering customer-centric marketing.

Youll also demonstrate:

• The ability to work closely with different business stakeholders to deliver multiple communications requirements at the same time
• Excellent attention to detail
• Hands-on experience with Adobe Campaign, Microsoft Dynamics 365, Stensul, AEM, Salesforce, and Microsoft Customer Voice is desirable
• Proficiency in building and troubleshooting HTML and CSS email templates
• Experience using Pencil AI for creative development preferred