CRM Campaigns Lead - Europe Growth & Personalization

COS; City Of London; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading fashion brand based in London is seeking an Email & CRM Coordinator to drive CRM initiatives and enhance customer engagement. You will manage the creation and execution of email and SMS campaigns while collaborating with various teams to achieve key business goals. The ideal candidate should have experience in a dynamic CRM environment, particularly within the fashion sector, and possess strong analytical and organizational skills.

Benefits

25% staff discount

Pension scheme

Discounted gym membership

Cycle to work scheme

25 days holiday

Qualifications

• Experience working in a fast-moving CRM team, ideally in fashion.
• Familiarity with ESPs and automated workflows.
• Confidence in analyzing campaign performance.

Responsibilities

• Support rollout of CRM growth projects and initiatives.
• Develop and deploy email and SMS campaigns across Europe.
• Collaborate with performance marketing for campaign consistency.

Skills

Experience in CRM teams

Building email and SMS campaigns

Analytical skills

Organizational skills

Communication skills

Customer-first mindset

Tools

Emarsys

Job description

A leading fashion brand based in London is seeking an Email & CRM Coordinator to drive CRM initiatives and enhance customer engagement. You will manage the creation and execution of email and SMS campaigns while collaborating with various teams to achieve key business goals. The ideal candidate should have experience in a dynamic CRM environment, particularly within the fashion sector, and possess strong analytical and organizational skills.