CRM Analytics Manager

The Trainline; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading rail technology company in Greater London seeks a CRM Analytics Manager to spearhead the analytical direction of their CRM function. The candidate will be responsible for data-driven strategies that optimize lifecycle marketing across various channels. Key proficiencies include significant CRM analytics experience, strong SQL skills, and the ability to produce actionable insights from complex data. This role requires hands-on analytical ability combined with stakeholder management in a hybrid work environment.

Benefits

Private healthcare

Dental insurance

2-for-1 share purchase plans

EV Scheme

Extra festive time off

Family-friendly benefits

Qualifications

• Significant experience in CRM analytics or lifecycle marketing analytics.
• Strong SQL skills with experience querying large datasets.
• Extensive experience in building and enhancing Tableau dashboards.

Responsibilities

• Lead the CRM Analytics capability and own performance measurement frameworks.
• Translate complex data into strategic recommendations.
• Develop dashboards enabling self-serve insight.

Skills

CRM analytics

SQL

Tableau

Data storytelling

Data-driven decision making

Tools

Tableau Server

Tableau Desktop

Job description

Role Summary

As CRM Analytics Manager, you'll lead the analytical direction of our CRM function, partnering closely with key stakeholders across the business. You'll define how data informs our lifecycle strategy, experimentation framework and multichannel optimisation across both the UK and our international markets. This is a hands‑on role combining deep analytical expertise with the ability to influence strategy at scale. You'll play a critical role in shaping how we measure, learn and optimise CRM performance globally.

Responsibilities

• Lead the CRM Analytics capability, owning frameworks for performance measurement, experimentation and insight.
• Translate complex data into clear, strategic recommendations that shape CRM, lifecycle and retention strategies across markets.
• Develop and evolve dashboard suites, enabling self‑serve insight across Commercial and CRM teams.
• Partner closely with Data Science, Machine Learning and Data Engineering to shape measurement approaches, experimentation and performance analysis.
• Drive a culture of rigorous experimentation, ensuring we test the right things, learn effectively and connect insights across our martech stack.
• Build analytical capability within the team, setting high standards for data storytelling and insight quality.
• Ensure data quality, tracking accuracy and governance across CRM measurement.
• Work cross‑functionally with Product, Marketing, Engineering and Brand to align CRM strategy with global commercial objectives.
• Continuously improve data pipelines, reporting structures and analytical processes.

Qualifications and Experience

• Significant experience in CRM analytics, lifecycle marketing analytics or a data‑driven CRM environment, with a proven ability to shape strategy through insight.
• Strong SQL skills, with daily experience querying large and complex datasets.
• Extensive experience building and enhancing Tableau dashboards (Server and Desktop), enabling self‑serve reporting for stakeholders.
• Proven ability to manage multiple projects and senior stakeholders in a fast‑paced, commercial environment.
• Expertise in translating complex datasets into clear, actionable insights that influence channel, lifecycle and broader commercial strategy.
• Confidence presenting analytical findings and recommendations to senior stakeholders, driving alignment and data‑led decision making.

Company Overview

We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. Great journeys start with Trainline. Europe’s number 1 downloaded rail app, with over 125 million monthly visits and £5.9 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco‑friendly and affordable as it should be. Today, we’re a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high‑speed journey.

Benefits

Enjoy fantastic perks like private healthcare and dental insurance, a generous work‑from‑abroad policy, 2‑for‑1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family‑friendly benefits. We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. We operate a hybrid model, asking that Trainliners work from the office a minimum of 60 % of their time over a 12‑week period. We also have a 28‑day work‑from‑abroad policy.

Values

• Think Big – We’re building the future of rail
• Own It – We focus on every customer, partner and journey
• Travel Together – We’re one team
• Do Good – We make a positive impact

Diversity & Inclusion

We know that having a diverse team makes us better and helps us succeed. We are committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated. We embrace all forms of diversity – gender, ethnicity, sexuality, disability, nationality and diversity of thought.

How to Apply

Interested in finding out more about what it’s like to work at Trainline? Check us out on LinkedIn, Instagram and Glassdoor!