Creative Marketing Manager

Trip.com Travel Singapore Pte; City Of London; On-site; GBP 40,000 - 70,000; Full time

Job summary

A leading global travel service provider is seeking a creative strategist to join their London team. The role involves leading the development of high-performing marketing assets across digital channels and adapting campaigns for local markets. Ideal candidates have over 5 years of experience in creative marketing, possess strong collaboration skills, and have a solid understanding of advertising in the travel sector. A background in European markets and knowledge of Italian or Spanish is also beneficial.

Benefits

Abundant career opportunities

Encouragement of internal transfers

Learning opportunities

Flexible work arrangements

Company-sponsored events

Qualifications

• 5+ years experience in performance-driven creative marketing.
• Proven track record of developing converting marketing creatives.
• Strong understanding of advertising best practices.

Responsibilities

• Lead creation of performance-optimized marketing assets.
• Adapt global campaigns to resonate with local markets.
• Implement A/B testing frameworks to improve performance.

Skills

Performance-driven creative marketing

Knowledge of Meta and TikTok advertising

Collaboration skills

Creative testing methodologies

Working knowledge of Italian or Spanish

Marketing in UK/European markets

Job description

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services. We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages. We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world\'s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

The Role

We\'re looking for a creative strategist to join our London team and lead the development of high-performing, locally relevant marketing assets across digital channels. This role sits at the intersection of creativity, data, and culture—helping shape campaigns that resonate in key European markets and drive results for a fast-moving travel brand.

In this Role, you\'ll be responsible for:

Responsibilities

• Creative Strategy & Development: Lead the creation of performance-optimized marketing assets for social media, paid ads, email, app stores, and other digital channels
• Develop market-specific creative adaptations for UK, Italian, and Spanish audiences
• Establish and maintain brand visual guidelines for rail marketing

• Localization & Cultural Adaptation: Adapt global campaigns to resonate with local markets while maintaining brand consistency
• Stay current with regional trends, holidays, and platform behaviors to inform creative direction
• Collaborate with local teams and agencies to ensure cultural relevance

• Performance Optimization: Implement A/B and multivariate testing frameworks to improve creative performance
• Analyze campaign metrics to identify high-performing creative elements
• Work closely with growth teams to align creative with conversion goals

Qualifications

• 5+ years experience in performance-driven creative marketing, preferably in travel or e-commerce
• Proven track record of developing converting marketing creatives
• Strong understanding of Meta and TikTok advertising best practices
• Experience with creative testing methodologies and optimization
• Excellent collaboration skills to work with designers, copywriters, and market teams
• Working knowledge of Italian or Spanish
• Experience in marketing in UK/European markets
• Background in travel or transportation industry

Why Trip.com Group

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it\'s a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
• We encourage flexible work arrangement
• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Find out more about opportunities at careers.trip.com