Creative Automation & Templatization Specialist

Experis; Bath; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading marketing solutions provider is seeking a Creative Automation & Templatization Specialist to enhance efficiency and consistency in global marketing asset production. This role involves designing scalable templates, integrating automation solutions into workflows, and leveraging advanced tools including generative AI. The ideal candidate will collaborate across teams to maintain brand consistency and optimize creative processes while ensuring smooth asset creation and distribution. Hybrid work is available in London.

Qualifications

• Strong expertise in designing scalable templates for marketing assets.
• Experience with generative AI tools to enhance asset production.
• Familiarity with process automation systems.

Responsibilities

• Design and maintain scalable templates for global marketing assets.
• Integrate templates into marketing workflows with proper tool compatibility.
• Manage asset distribution and synchronization between teams.

Skills

Adobe Stack

Creative Cloud Libraries

Generative AI tools

Cross-functional collaboration

Tools

Adobe Workfront

Google Vertex AI

Job description

Job Description

Job Title: Creative Automation & Templatization Specialist
Location: London (Hybrid)
Contract
Purpose
The Creative Automation & Templatization Specialist is responsible for driving efficiency and consistency in global marketing asset production by designing scalable templates and implementing automation solutions.
This role ensures seamless integration across creative workflows (DAM and Workfront tools), leverages advanced tools including generative AI, and supports cross-functional collaboration to optimise asset creation, localisation, and distribution.
Job Description:

• Design and maintain scalable templates for global marketing assets (static/animated, multiple sizes, product variations) using Adobe Stack and Creative Cloud Libraries.
• Integrate templates seamlessly into marketing workflows, ensuring compatibility with tools such as Adobe Workfront and other process automation systems.
• Manage asset distribution and synchronisation, coordinating with QC, transcreation, and localisation teams, as well as external agencies.
• Leverage generative AI tools (e.g., Adobe Firefly API services, Google Vertex AI, etc.) to enhance content creation and drive efficiency in asset production.
• Collaborate with cross-functional teams to maintain brand consistency and optimise creative processes.