Conversion Rate Optimisation Executive

Dentsu; Manchester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading media and marketing agency in Manchester is seeking an Optimisation Insights Executive to join their team. In this role, you will analyze data to extract insights that help clients optimize their conversion strategies. You will collaborate closely with a variety of stakeholders and have the opportunity to work on data-driven projects for top brands. The position offers a competitive salary, a flexible hybrid working model, and extensive benefits including health insurance and professional development opportunities.

Benefits

Private health & dental insurance

Corporate discounts

Career development opportunities

29+ days of annual leave

Qualifications

• Strong data-communication skills relating performance data to user behaviour.
• Proficiency in Microsoft Excel or other spreadsheet software.
• Desire to continually learn and develop in data analytics.

Responsibilities

• Pull insights from ContentSquare and build narratives for clients.
• Turn data into insights for conversion optimisation programmes.
• Provide advanced reporting on user behaviour and website performance.
• Analyse A/B test data and create conclusion reports.
• Represent the Insights team on client calls.

Skills

Strong data-communication skills

Analytical approach

Attention to detail

Ability to work collaboratively

Proficiency in Microsoft Excel

Excellent communication skills

Tools

Content Square

Google Analytics

Adobe Analytics

PowerBI

Looker Studio

Job description

Job Description:

Introduction

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

Dentsu International is a global leader that specialises in Sales, Marketing, Customer Experience, and Retention to enable clients to keep "winning" whilst ensuring customer growth and experience is at the very forefront for their businesses

We're hiring an Optimisation Insights Executive as part of our team based from our Manchester office.

Purpose of the Role

We're looking for someone who loves delving into data to pull out powerful insights and tell a compelling story of the behaviour behind the numbers.

Who we are and why to apply with us?

We are part of one of the world's largest digital-first, end to end media agencies, and offer CRO & UX to some of the world's top companies. We are growing our CRO department and are looking for people want to further develop their data analytics skills to gather insights for our clients.

Our clients include: Disney, Harvey Nicols, Suzuki, Avanti, HSBC, and more.

Key Responsibilities

• Working within our professional services team, pulling insights from ContentSquare and building a story/narrative answering client questions.

• Following briefs provided by the wider team (strategy, research, design, development) and provide data insights that support their work.

• Turning data into insights to tell the story of user behaviour that can be used to drive our clients' conversion optimisation programmes and provide actionable recommendations.

• Providing advanced reporting and analysis on user behaviour and website performance for our clients and communicating your findings to a variety of stakeholders.

• Using a range of data sources to understand our clients' websites, how they perform, what drives user behaviour, and where there is opportunity for growth. These will include Google Analytics, Adobe Analytics, ContentSquare and any client internal data sources.

• Analysing A/B test data and create conclusion reports that communicate the final outcomes, learnings, and long-term impact of our experiments (training is provided).

• Working alongside our Analytics and Development teams to ensure they are tracking data for our clients accurately and efficiently.

• Representing the Insights team on client calls and presenting to clients.

This is a great opportunity to collaborate with other members of the team including other Web Analysts, Strategists, UX Researchers, Designers and Developers. Sharing ideas with other experts provides the best results and enables your professional development in a way not available anywhere else.

Experience & Qualifications

Strong data-communication skills relating performance data to user behaviour, and bringing this to life for clients

• Analytical approach, identifying issues and break them down to find the root cause and provide solutions.

• Attention to detail, ensuring work is accurate, professional, and well documented.

• Ability to work collaboratively with the wider team of strategists, designers, developers, researchers and web analysts

• Proficiency in Microsoft Excel (or other spreadsheet software) and Powerpoint.

• Desire to continually learn and develop, either through guidance from the senior team, or making the most of the many training opportunities available atentsu.

• (desirable) Working knowledge of Content Square, Google Analytics, Adobe Analytics, or other web analytics platforms, and dashboarding tools such as PowerBI or Looker Studio.

• (desirable) Knowledge of CRO, web analytics, data analysis and visualisation, and statistics.

• (desirable) A strong foundation of knowledge and understanding around Research and qualitative insights techniques, and approaches to combine quantitative and qualitative data and research sets to inform user-led strategies.

• Excellent communication skills, being able to communicate with senior stakeholders across clients, Optimisation & UX teams and wider UK Media teams.

What we offer

• This is a permanent role and will be based from our office in Manchester, and will be on a hybrid working basis.

• As well as a competitive salary, you'll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, Skillsoft and free access to LinkedIn learning

• 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)

Inclusion and Diversity

At dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

Location:

Manchester - Bonded Warehouse

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent