Content Officer

Royal Birmingham Conservatoire; Birmingham; On-site; GBP 32,000 - 36,000; Full time

Job summary

A prominent educational institution in Birmingham is seeking an experienced Content Officer to join their Brand and Creative Marketing team. You will create high-quality multimedia content that showcases the university and attracts prospective students. Your role will involve collaborating with content specialists and producing materials for various channels. Ideal candidates will have a portfolio demonstrating expertise in social media and content creation, alongside strong copywriting and visual storytelling skills. This full-time position offers a competitive salary and the opportunity to impact the university's branding.

Qualifications

• Proven experience in content creation across various digital channels.
• Strong portfolio demonstrating skills in social media engagement.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Produce high-quality multimedia content across social media and website.
• Coordinate content for student recruitment campaigns.
• Promote and support University events such as Open Days and Graduations.

Skills

Social media strategy

Photography

Videography

Copywriting

Content management systems

Education

First degree or equivalent experience

Job description

Content Officer – Brand & Creative Marketing

Department: Brand and Creative Marketing
Location: Birmingham, West Midlands
Salary: £32,006 to £35,331 per annum
Job Type: Full Time
Permanent Position
Reference: M125007

We’re looking for a creative, driven and detail‑focused Content Officer to join our expanding Brand Content team – the storytellers behind how we showcase our University and broader city to prospective students and other audiences. In this important role, you’ll help deliver our brand and digital content strategy, producing impactful stories in a range of formats for multiple channels that inspire action and elevate our profile across the UK and internationally.

What You’ll Do

• Produce high‑quality, engaging multimedia content – including photography, video, and copy – that tells the BCU story across our social media channels, website, events and campaigns.
• Create and coordinate content that resonates with prospective students throughout the recruitment cycle.
• Play a key role in student recruitment campaigns, helping deliver content‑first strategies that inform, inspire, and convert.
• Work collaboratively within a supportive team of content specialists, ensuring everything you produce aligns with our brand guidelines, tone of voice, and creative standards.
• Support content needs across a range of channels – from paid and organic social to email, digital campaigns and events.
• Occasionally work with the VCO and Communications team to support internal communications.
• Promote and support University events such as Open Day, Graduation and Offer Holder Days.
• Bring fresh creative ideas that reflect current trends in social media, videography, and digital storytelling.

About You

You’ll be a confident and collaborative content creator with a strong visual eye and a passion for storytelling. You’ll be excited by the challenge of capturing the spirit of our students and the city we call home.

You’ll Also Bring

• A portfolio to demonstrate strong skills in social media strategy, creation, management and community engagement.
• Proven experience in photography and videography, including editing for different platforms and channels.
• An understanding of content‑led marketing and how to tailor work for a variety of digital channels and audiences.
• Excellent copywriting and proofing skills, with meticulous attention to detail.
• Experience with content management systems (CMS) – while not essential, it’s a bonus.
• The ability to manage multiple projects, meet deadlines and stay creatively inspired.
• A first degree or equivalent experience.

About Us

Birmingham City University is a large and diverse place to study, with around 31,000 students from 100 countries. We put students at the heart of everything we do, giving them the best opportunities for future success.

We are committed to equality, diversity and inclusion and to an environment that supports lawful free speech and academic freedom. We will continuously review and improve our policies, practices, and procedures to ensure that we promote these values in all aspects of our operations.